Our continuous exposure to advertising and sales pitches leads us to believe that marketing activities begin only when goods or services have been produced. But that is only the tip of the iceberg. Marketing is concerned with the analysis of customer needs and securing information needed to design and produce goods or services that match buyer expectations.
Strategic research methods, advertising and promotion, merchandising, sales, and management of products and services are utilised in the process, which applies to profit-oriented firms as well as not-for-profit organisations.
- UC is ranked first in Aotearoa for research in Marketing and Tourism (Te Amorangi Mātauranga Matua | Tertiary Education Commission 2018 PBRF assessment) and our lecturers are regular recipients of teaching awards at UC.
- Students are encouraged to get involved in annual UC-wide competitions, such as entré for young entrepreneurs, and communities such as Te Pokapū Rakahinonga | UC Centre for Entrepreneurship. Students regularly enter and succeed in inter-university business challenges too. All these opportunities allow Marketing students to build their new product and service development, planning, project management, and teamwork skills, as well as gain real-world experience and make connections with businesses and the community.
- Internships and company-related projects taken as part of your studies count towards your degree and help enhance your résumé. Students have worked with a diverse range of organisations, such as Animates, Burgerfuel, Creatrix Ltd, Deep South Ice Cream, Golden Eagle Brewery, Harvey Cameron, Riccarton House, Top Hi-Fi, and others.
There are no formal requirements for those wishing to study Marketing. An interest in human behaviour and social sciences such as psychology, sociology, political science, and education is advantageous.
Good communication skills, both written and interpersonal, are important. Those who have studied English-rich subjects eg, English, classics, media studies to an advanced level at school will benefit from the skills they have developed.
A sound understanding and previous study of statistics is also useful.
UC offers a major in Marketing within the Bachelor of Commerce.
To complete a major in Marketing within the Bachelor of Commerce, you will need to take the following courses throughout the degree:
- MKTG 201 Marketing Management
- MKTG 202 Marketing Research
- MKTG 204 Consumer Behaviour
- MKTG 205 Services Marketing and Management or MKTG 230 Business, Society and the Environment
- Four 300-level MKTG courses (excluding MKTG 317–349)
For the complete three-year Bachelor of Commerce Marketing major degree plan, see Te Kura Umanga | UC Business School website.
For the Marketing minor in the Bachelor of Arts, Bachelor of Commerce, Bachelor of Science, Bachelor of Sport Coaching, or Bachelor of Youth and Community Leadership, you will need to take these courses throughout your chosen degree:
The marketing and business skills acquired at UC are relevant globally. A Bachelor of Commerce majoring in Marketing will open the door to an exciting, varied, and fast-paced career in anything from advertising and promotion, brand management, product management, market research, retail management, marketing and communications, strategic marketing, direct marketing and sales, and merchandising. Most of these jobs require a mix of quantitative, communication, and interpersonal skills.
Marketing careers provide lots of variety, since the roles and functions of marketers are constantly evolving as the business environment changes and a huge number of industries and organisation types the world over require marketers.
Graduates may enter the profession as marketing executives, officers, assistants, or coordinators, with good graduates progressing to advisors, specialists, and managers within a few years. Many marketing-trained staff end up in senior organisational roles of senior manager, director, chief officer, president, or working independently as a consultant.
Find out more about what you can do with a degree in Marketing.
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Te Whare Wānanga o Waitaha | University of Canterbury
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