Marketing

Whakatairanga

  • Dr Jörg Finsterwalder, Management and Marketing
    Associate Professor Jörg Finsterwalder, from UC's Department of Management, Marketing and Tourism, has a special interest in services marketing and management and is working on a research collaboration funded by the Ministry of Business, Innovation and Employment that is aiming to improve the health, education, and general wellbeing of high-needs groups.

Qualifications

Overview

Marketing goes beyond advertising and sales pitches — it analyses customer needs to design and produce goods or services that match buyer expectations, or even convinces them to change their buying habits.

UC’s Marketing degree is focused on building your practical skills and includes real-world marketing opportunities.

Contact us

Te Tari Whakahaere, Whakatairanga, Tāpoi | Department of Management, Marketing and Tourism

Phone +64 3 369 3888
Email studybusiness@canterbury.ac.nz

Location
Reception Level 2, Meremere Building – see campus maps

Postal address
Te Kura Umanga | UC Business School
Te Whare Wānanga o Waitaha | University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand

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