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Postgraduate subject



07 November 2023
There are many postgraduate qualifications available in particular areas of Marketing.




Our continuous exposure to advertising and sales pitches leads us to believe that marketing activities begin only when goods or services have been produced. But that is only the tip of the iceberg. Marketing is concerned with the analysis of customer needs and securing information needed to design and produce goods or services that match buyer expectations.

Strategic research methods, advertising and promotion, merchandising, sales, and management of products and services are utilised in the process, which applies to profit-oriented firms as well as not-for-profit organisations.

MBM Students in Office


What will my study involve?


  • Get involved in annual UC-wide competitions, such as entré for young entrepreneurs, and communities such as Te Pokapū Rakahinonga | UC Centre for Entrepreneurship, as well as inter-university business challenges.
  • Build your product and service development, planning, project management, and teamwork skills, and gain real-world experience and make connections with businesses and the community.
  • Internships and company-related projects taken as part of your studies count towards your degree and help enhance your résumé. Past students have worked with a diverse range of organisations, such as Animates, Burgerfuel, Creatrix Ltd, Deep South Ice Cream, Golden Eagle Brewery, Harvey Cameron, Riccarton House, Top Hi-Fi, and others.



UC offers the following postgraduate programmes in Marketing:


See the individual qualification pages for more information on degree requirements.

Graduate Diploma in Commerce specialising in Marketing

The GradDipCom is ideal for those who wish to transition into postgraduate study and is also suitable for graduates with a non-commerce degree who have an interest or career goal in Marketing or other subjects.

You will need to complete 120 points of chosen from 200 to 300-level Marketing courses. At least 75 points of these need to be at 300-level.

Bachelor of Commerce with Honours majoring in Marketing

Complete the compulsory courses MKTG620 Research Methods for Marketing and MKTG680 Marketing Dissertation, and select another 60 points from MKTG 601-619.

Master of Business majoring in Marketing

The MBus is open to enrolments with any bachelor's degree background, and is suitable for graduates with a non-commerce degree who have an interest or career goal in Marketing.

The degree is made up of 190 points, including compulsory courses in general business knowledge, Marketing major courses, and project-based courses.

Master of Commerce majoring in Marketing

The MCom is comprised of taught coursework and complemented by independent piece of research in the form of a thesis or research project. These knowledge, skills, and competencies mean MCom graduates are well prepared for professional roles and business consulting.

You can choose between either MKTG695 MCom Thesis (120 points) OR both MKTG620 Research Methods for Marketing and MKTG694 MCom Thesis, and then select another 60 points from MKTG 601-619.

Doctor of Philosophy (PhD) in Marketing

In the PhD, you will complete a thesis of original research in the Marketing field (MKTG790 Marketing PhD).


Career opportunities

The marketing and business skills acquired at UC are relevant globally. Our postgraduate degrees will open the door to an exciting, varied, and fast-paced career in anything from advertising and promotion, brand management, product management, market research, retail management, marketing and communications, strategic marketing, direct marketing and sales, and merchandising. Most of these jobs require a mix of quantitative, communication, and interpersonal skills. Extra skills that you perfect and develop at the postgraduate level include self-management, critical analysis, project management, and the ability to undertake high-level problem solving.

Marketing careers provide lots of variety, since the roles and functions of marketers are constantly evolving as the business environment changes and a huge number of industries and organisation types the world over require marketers.

Graduates may enter the profession as marketing researchers, executives, officers, assistants, or coordinators, and even progress to advisors, specialists, and managers within a few years. Many marketing-trained staff end up in senior organisational roles of senior manager, director, chief officer, president, or working independently as a consultant.

Find out more about what you can do with a degree in Marketing.

Related brochures

Postgraduate Prospectus 2024

Whakatairanga Tāura

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International Prospectus

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