Graduates with this degree are employed in a range of jobs — see some examples below.
Note: Some of the jobs listed may require postgraduate study. See the ‘Further study’ section.
Marketing officer / manager
- Collects and analyses market insight
- Prepares and implements marketing plans
- Works with others to promote goods or services
Marketing assistant
- Assists in implementing the marketing plan
- Coordinates and produces promotions/collateral
- Liaises with groups eg, via events, social media
Digital marketing executive, digital content advisor
- Develops a brand’s communications strategy and online presence
- Increases web traffic and digital engagement
- Oversees digital marketing and online search
Business development executive, sales coordinator, account manager
- Identifies and develops new markets or business
- Manages client relationships
- Implements sales and marketing strategies
Communications advisor / executive
- Develops information, media and communication strategies
- Researches, writes, edits and produces content
Market / business analyst
- Evaluates an organisation’s marketing and business requirements
- Analyses the competition, audiences, and prices
- Recommends strategies to increase profit
Customer / client services officer
- Provides information or advice to people
- Uses knowledge to attract customers
- Starts the next steps in the process
Brand manager / executive
- Creates branding for new products or services
- Upholds corporate brand profile eg, advertising
- Researches consumer markets and interests
Event manager
- Develops and plans concepts for events
- Manages the event budget
- Promotes and implements an event
Public relations officer, media assistant
- Manages a client’s reputation
- Liaises with and provides information for media
- Organises and manages events
Purchasing / supply officer
- Investigates staff and business needs
- Identifies new suppliers and negotiates prices
- Purchases and distributes goods and services
Entrepreneur and CEO
- Develops an idea to form their own business
- Gets involved in a start-up
- Offers their services as a consultant
Get started with Entrepreneurship here.
