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Undergraduate subject

Marketing

Whakatairanga

05 October 2023
Marketing analyses customer needs and secures information needed to design and produce goods or services that match buyer expectations.
HOW TO APPLY

Overview


Marketing

Introduction

Marketing goes beyond advertising and sales pitches — it analyses customer needs to design and produce goods or services that match buyer expectations, or even convinces them to change their buying habits.

UC’s Marketing degree is focused on building your practical skills and includes real-world marketing opportunities.

Marketing

What will my study involve?

  • Learn a wide range of skills, such as advertising products, digital marketing, understanding consumer behaviour, and customer experience.
  • Internships and practical projects taken as part of your studies count towards your degree and help enhance your work-ready skills.
  • Opportunities to get involved in annual UC-wide competitions such as inter-university business challenges, entré for young entrepreneurs, and Te Pokapū Rakahinonga | UC Centre for Entrepreneurship that connects you with local businesses.
  • Add Marketing study to many of UC’s degrees to learn about customer trends and experiences specific to your business interests.

Marketing

Courses

Marketing major

For the major in the Bachelor of Commerce, complete the following courses:

100-level

200-level

300-level

For the complete three-year Bachelor of Commerce Marketing major degree plan, see Te Kura Umanga | UC Business School website.

Marketing minor

For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health Sciences, Product Design, Psychological Science, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:

100-level

200-level

300-level

Marketing

Career opportunities

A degree in Marketing prepares you for a career in a variety of industries or professions that value creative communicators, analytical thinkers, and individuals driven by people and clients. With businesses and technologies constantly evolving, a Marketing graduate will always be sought after.

Career pathways could include:

  • content creator
  • advertising consultant
  • market trends analyst
  • events management.

Find out more about what you can do with a degree in Marketing.

Related brochures

Undergraduate Prospectus

Whakatairanga Ākonga

Download (application/pdf, 7 MB)
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International Prospectus 2024/2025

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