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Undergraduate subject

Digital Product Design

11 October 2023

Digital Product Design at UC focuses on designing and developing digital products with a user-centred approach. It will enable you to build optimal digital solutions with people at the centre. Learn more.



Digital Product Design


Digital Product Design focuses on the design and development of digital products with a user-centred approach.

This major will develop your skills in computer programming, 2D and 3D user interface design, graphic design, and user design principles and evaluation methodology to ensure you build optimal digital solutions, starting with the people first.

Find out more about Digital Product Design.


Digital Product Design

What will my study involve?

  • Learn the entire product design process with a focus on interactive digital products, from research and ideation, prototyping and UX/UI design, through to testing, validation, and customer feedback.
  • Create interactive digital products such as mobile and computer applications, websites and web applications, and emerging technologies such as virtual and augmented reality.
  • Complete projects with industry during study to gain real-world experience creating digital solutions.

Digital Product Design


Digital Product Design major

Complete the compulsory courses for the Bachelor of Product Design, along with the following major courses:




Digital Product Design minor

For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health Sciences, Product Design, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:


  • 75 points chosen from the 15-point major courses above, with at least 45 points above 100-level

15 points may be chosen from courses in the other Product Design majors.

Digital Product Design

Career opportunities

This major will prepare you to work alongside engineers, programmers, designers, and marketers to create viable, commercial digital products.

You will be able to find work in any company that produces digital products, as well as design or web-based organisations.

Career pathways could include:

  • digital product design
  • UX/UI design
  • software development
  • consultancy.

Find out more about what you can do with a degree from UC.

Related brochures

Undergraduate Prospectus

Whakatairanga Ākonga

Download (application/pdf, 4 MB)

International Prospectus

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