Marketing is the driving force behind the design and production of goods and services. It begins long before products and services become available and influences design and production by analysing customer needs and expectations.

UC is the top-ranked Marketing university in New Zealand for research and our teachers are regular recipients of UC Teaching Awards. Our research informs our teaching.

The UC BCom is heavily focused on industry relevance with extensive links to business, internship and project opportunities and real-world experience.

Young entrepreneurs can get experience in competitions and incubator experiences via the Centre for Entrepreneurship. These build product development, planning, project management and teamwork skills as well as building the networks and connections essential for business success.

Marketing is also available as a minor in the Bachelor of Arts.

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