Marketing is the driving force behind the design and production of goods and services. It begins long before products and services become available and influences design and production by analysing customer needs and expectations.
UC is the top-ranked Marketing university in New Zealand for research and our teachers are regular recipients of UC Teaching Awards. Our research informs our teaching.
The UC BCom is heavily focused on industry relevance with extensive links to business, internship and project opportunities and real-world experience.
Young entrepreneurs can get experience in competitions and incubator experiences via the Centre for Entrepreneurship. These build product development, planning, project management and teamwork skills as well as building the networks and connections essential for business success.
Marketing is also available as a minor in the Bachelor of Arts.
Learn from our students' experiences
UC has been committed to producing tomorrow's leaders for over 140 years.
Our graduates continue to enjoy national and international recognition for their achievements. Read about the successes of some of our current students, recent graduates, as well as inspirational research being conducted by our postgraduate students below.
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News, events and seminars
Will travel ever look the same again? Professor Colin Michael Hall and colleagues from University of Oulu and Wakayama ...
Leading academics deliver this lecture series to highlight recent work and its relevance to business and industry.