Marketing is the driving force behind the design and production of goods and services. It begins long before products and services become available and influences design and production by analysing customer needs and expectations.
UC is the top-ranked Marketing university in New Zealand for research and our teachers are regular recipients of UC Teaching Awards. Our research informs our teaching.
The UC BCom is heavily focused on industry relevance with extensive links to business, internship and project opportunities and real-world experience.
Young entrepreneurs can get experience in competitions and incubator experiences via the Centre for Entrepreneurship. These build product development, planning, project management and teamwork skills as well as building the networks and connections essential for business success.
Marketing is also available as a minor in the Bachelor of Arts.
Learn from our students' experiences
'Studying and living in UC Accommodation has exposed me to many new situations, people and opportunities...'
'I have been enlightened and inspired by the abundances of knowledge and course content...'
'What I have loved the most around my subjects is the freedom for your imagination...'
'Being presented with an internship opportunity ultimately led me to my employment...'
'UC has a great reputation and I loved everything I read and learned about New Zealand...'
'Being actively involved in the UC community has given me all sorts of opportunities...'
'I have improved my writing, communication skills, and made friends from around the globe...'
'The project was one of the most rewarding experiences I got the privilege of participating in...'
For more information on studying Marketing
contact a member of staff
News, events and seminars
Join a panel of local experts to discuss business marketing post-COVID-19 in the next University of Canterbury (UC) ...
Leading academics deliver this lecture series to highlight recent work and its relevance to business and industry.