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Tourism Marketing and Management

02 September 2023

Tourism Marketing and Management explores the growth of tourism and its impact on a country’s economy, environment, culture, residents, and tourists. This subject focuses on developing, managing, and marketing of tourism. It covers destination marketing, Māori tourism, and more. Find out about studying Tourism Marketing and Management at UC. 


This subject has a strong focus on the management and marketing of tourism, including destination marketing, impacts of tourism on the environment and local culture, Māori and Indigenous tourism, and specialised marketing in the hospitality and events sectors.

You will also focus on sustainable and resilient tourism operations, how to responsibly develop tourism, and finding the balance between ‘overtourism’ and ‘undertourism’.


What will you learn?
  • Hands-on learning through internships and final-year industry projects. You can also go on an international exchange with one of UC’s global partners.
  • A focus on cultural and natural resources management and tourism issues in Aotearoa.
  • Choose courses that develop your expertise in an area that interests you such as foreign policy, languages, entrepreneurship, or digital marketing.
  • You will learn from lecturers with expertise in marketing and tourism research, and industry experience.


Tourism Marketing and Management major

For the major in the Bachelor of Commerce, complete the following courses:




For the complete three-year BCom Tourism Marketing and Management major degree plan, see Te Kura Umanga | UC Business School website.


Tourism Marketing and Management minor

For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health Sciences, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:




Your studies will set you up with applied skills like project management, behavioural change, bicultural competence, marketing research and communication, and sustainable tourism benchmarking and monitoring.

In particular, your experience in Aotearoa tourism will be highly valued in the industry, which needs managers with bicultural expertise to grow our economy and smaller tourism enterprises.

Career pathways could include:

  • destination management and marketing
  • events coordination and marketing
  • guiding and interpretation
  • tourism and hospitality operations management.

Find out more about what you can do with a degree from UC.

Useful links

For more information on studying Tourism Marketing and Management

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