Strategy and Entrepreneurship

• Learn to recognise opportunities and develop core business skills in planning, project management, and teamwork.
• Explore business at all levels, including individually-owned small businesses, social enterprise, high-tech startups, and large corporations using innovation to gain advantage.
• Gain real-world experience and make connections with businesses and the community through business case competitions.
• UC is home to Te Pokapū Rakahinonga | UC Centre for Entrepreneurship — join a community of like-minded students and staff, access useful resources, learn how to set up a new business venture, gain experience, or take on an internship.

Note: This programme is being replaced with a new major/minor in Innovation and Entrepreneurship programme from 2026.

The major/minor programme below is not open to new enrolments.

Strategy and Entrepreneurship major

For the major in the Bachelor of Commerce, complete the following courses:

100-level

• MGMT170 Managerial Decision Making
• MKTG100 Principles of Marketing

200-level

• MGMT221 International Business
• MGMT223 Innovation Management
• Two courses chosen from these options

300-level

• MGMT344 Strategic Management
• MGMT345 Strategy Processes and Practices
• Two courses chosen from these options

Entrepreneurship minor

For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health, Product Design, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:

100-level

• ACCT102 Accounting and Financial Information
• MGMT100 Fundamentals of Management
• MKTG100 Principles of Marketing

200-level

• MGMT223 Innovation Management

300-level

• MGMT342 Entrepreneurship and New Ventures
• MGMT343 Social Entrepreneurship

With a real-world focus on internships, competitions, entrepreneurship, and community involvement, you will have the skills needed to work in a wide range of sectors.

Strategy planning is the highest skill level of management and is usually performed by an executive team in an organisation, which demonstrates just how far you can get with this degree in the corporate world.

Career pathways could include:

• entrepreneur
• marketing specialist
• management consultant
• business analyst.

Find out more about what you can do with a degree in Strategy and Entrepreneurship.