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Undergraduate subject

Business Analytics

27 October 2023

Business Analytics uses data to make industry work better and adjust to change.



Business Analytics


Business Analytics brings in data from areas such as accounting, marketing, and economics to help make better business decisions, improve customer services, and implement growth strategies using tools like machine learning.


Business Analytics

What will my study involve?

  • Use data to recognise and plan future developments, and identify new business opportunities.
  • Flexible study so you can focus on your interests such as accounting, marketing, economics, and software programming.
  • Include Business Analytics as a minor in a wide range of degrees for a data-informed career.

Business Analytics


Business Analytics major

Complete the compulsory courses for the Bachelor of Data Science, along with the following major courses:



Plus one course chosen from:


Two courses chosen from one of the following:

Business Analytics minor

For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health Sciences, Product Design, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:


Business Analytics

Career opportunities

Having the skills to analyse and interpret data will make you an important part of growing businesses and keeping our world more informed. Data scientists are in demand as it is an area that faces significant skills shortages globally.

Career pathways could include:

  • business analyst
  • marketer
  • strategic consultant
  • data scientist.

Find out more about what you can do with a degree from UC.

Related brochures

Undergraduate Prospectus

Whakatairanga Ākonga

Download (application/pdf, 7 MB)

International Prospectus 2024/2025

Download (application/pdf, 4 MB)
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