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Undergraduate subject

Sport Marketing and Management

20 November 2023
Explore the business of sport and how it has grown into a massive profit-making industry across the world.


Sport Marketing and Management


Sport Marketing and Management study explores the business of sport and how it has grown into a massive profit-making industry across the world.

Gain insight into all the inner workings of the sporting industry, including recruiting athletes, merchandising, events and promotions, and more.

Minor in Sport Management

UC also offers a minor in Sport Management within multiple degrees so you can upskill your other studies with specific knowledge around managing business processes in the sports industry.

Sport Marketing and Management

Why Study - Body

What will my study involve?

  • Learn end-to-end business processes in the sports industry, from financing to recruitment to creating a team brand.
  • Develop strategies in management, team structure, and game theory to motivate your team towards success.
  • Gain business knowledge of behind-the-scenes processes, such as connecting with sponsors and coordinating games and major events.
  • Work experiences and an internship in your final year leading real sports teams.

Sport Marketing and Management

Courses - Body


Sport Marketing and Management major

Complete the compulsory courses for the Bachelor of Sport, along with the following major courses:




Sport Management minor

For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health Sciences, Product Design, Psychological Science, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:




Sport Marketing and Management

Career - Body

Career opportunities

This degree will expand your sporting knowledge with business skills so you can go into professional leadership positions, from leading a club all the way up to a national sport organisation.

There is an increasing need for more graduates at all levels with knowledge of marketing and management in the sports industry.

Career pathways could include:

  • team manager
  • brand manager
  • events coordinator
  • sports executive.

Find out more about what you can do with a degree from UC.

Related brochures

Undergraduate Prospectus 2024

Whakatairanga Ākonga

Download (application/pdf, 4 MB)

International Prospectus 2024/25

Download (application/pdf, 4 MB)
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