About Me:
Tin Nguyen is a PhD candidate in Marketing at the University of Canterbury, New Zealand. He serves on the ANZMAC Doctoral Community (DocCom) Leadership Council for 2024–2025. His research examines how repeat consumption and digital privacy shape consumers’ holistic experiences and well-being. He aims to identify platform designs and marketing approaches that handle personal data ethically and leverage responsible personalisation to encourage repeat consumption in enjoyable and meaningful ways.
Research Interests:
Consumption experience, Digital entertainment, Digital privacy.
Education:
PhD in Marketing, University of Canterbury, New Zealand (2023-present).
MSc(Hons) in Business Administration, Feng Chia University, Taiwan (2020).
BSc(Hons) in Business Administration, Ton Duc Thang University, Vietnam (2018).
Supervisors:
Senior Supervisor: Ekant Veer
Co-Supervisor: Paul Ballantine
Publications:
Nguyen, T. T., Veer, E., & Ballantine, P. W. (2025). The drivers and boundaries of consumer switching from full-length to derivative condensed content. Journal of Retailing and Consumer Services, 86, 104341.
Nguyen, T. T., & Veer, E. (2024). Why people watch user-generated videos? A systematic review and meta-analysis. International Journal of Human-Computer Studies, 181, 103144.
Conference Presentations:
Tin Trung Nguyen. Progressive repeat consumption through reaction videos. ANZMAC 2025, Macquarie University, Sydney, Australia.
Tin Trung Nguyen. Movie-condensed videos: Friends or foes?. ANZMAC 2024, University of Tasmania, Hobart, Australia.
Tin Trung Nguyen. A meta-analysis of user-generated video viewership. ANZMAC 2023, University of Otago, Dunedin, New Zealand.
Awards and Honours:
Valedictorian Award, Master’s program, Department of International Business, College of Business, Feng Chia University, Taiwan (Class of 2020).
Honorary Member of the Phi Tau Phi Scholastic Honor Society of the R.O.C.
Why did you choose UC?
My supervisors are among the best scholars in their fields.
Best things about study at UC:
UC frequently organises workshops and one-on-one support for research students to enhance their skills, including research design and methods, writing and publishing, and other soft skills.
LinkedIn:
https://www.linkedin.com/in/tin-nguyen-finn/
