Studying towards a Doctor of Philosophy
Country of origin: New Zealand
Location: Karl Popper
LinkedIn: https://nz.linkedin.com/in/kerryn-lyes
From her hometown in Christchurch New Zealand, Kerryn is currently pursuing a PhD in Marketing at the University of Canterbury. With a background in commercial writing (copywriting), her strengths are in lateral thinking and conceptual synthesis. She is also involved with causes on campus including Entre (CEOO) and the post-graduate committee for the business school.
Supervisors:
Primary Supervisor: Michael Hall
Co-Supervisor: Anne-Marie Kennedy
Additional supervisor: Paul Ballantine
Research Interests
Marketing thought, Marketing and philosophy, and the History of marketing thought. Her Master's thesis presents a dialectic between marketing thought and Taoist philosophy. She is intrigued by complex questions regarding the role of the individual within broader systems, topics which she continues to explore through her PhD.
Working thesis title
Envisioning change in marketing: Conceptualising change amidst uncertainty
