Tourism Marketing and Management
Tourism Marketing and Management explores the growth of the contemporary tourism industry, and its vast impact on a country’s economy, environment, culture, residents, and on tourists themselves.
This minor subject focuses strongly on the development, management, and marketing of tourism, including issues of destination marketing and branding, impacts of tourism, Māori tourism, and insights into marketing practices in the hospitality and events sector.
UC’s focus on the management and marketing side of tourism is unique from other universities. On a national level, Aotearoa New Zealand’s tourism industry is mostly composed of medium to small tourism businesses, so there is a growing need for graduates with managerial experience in tourism.
- UC is ranked first in Aotearoa New Zealand for research in Marketing and Tourism (Te Amorangi Mātauranga Matua | Tertiary Education Commission 2018 PBRF assessment).
- UC’s tourism studies has a strong focus on the managerial and marketing aspects of the tourism industry, particularly on cultural and natural resources management in Aotearoa New Zealand, offering a unique background and skillset from graduates of other universities.
- As a minor subject, Tourism Marketing and Management students will be able to pair their studies with a major from the Bachelor of Commerce or the Bachelor of Arts that will develop their expertise in particular areas, for example with languages, in foreign policy, or digital marketing.
- Work integrated learning such as internships and industry projects are a key component of bachelor’s degree studies at UC, and students may also take on an international exchange experience with one of UC’s global partners.
There are no formal requirements for those wishing to study Tourism Marketing and Management. An interest in travelling, marketing, and international language will be useful towards your study.
Good Communication skills, both written and interpersonal, are important. For secondary school students, those who have studied English-rich subjects eg, English, Classics, will benefit from the skills they have developed. Other subjects that may assist include: business studies, tourism, statistics, an international language, and geography.
The required courses for the Tourism Marketing and Management minor are:
200-level and beyond
After first year, Tourism Marketing and Management minor students will take:
- MKTG 205 Services Marketing and Management
- MKTG 240 Tourism, Hospitality & Events Management
- MKTG 314 Tourism Marketing and Management
These courses will explore the events and tourism industries globally and within Aotearoa New Zealand, with real-world examples in Waitaha Canterbury in particular.
Students will critically examine the effects of tourism on tourists, residents, and the destination; sustainability, tourism impacts, and resilience of the tourism industry; management of cultural and environmental resources for tourism; and Māori tourism.
Graduates of Tourism Marketing and Management will have a strong background in tourism development, tourism marketing, and tourism management, making them ideal for managerial positions in tourism, events, and hospitality industries internationally.
Their experience in Aotearoa New Zealand tourism in particular working alongside local iwi and mana whenua will be highly valued in our national industry, which is in need for managers with bicultural expertise to grow our national economy, identity, and smaller tourism enterprises.
Find out more about what you can do with a degree from UC.
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