Tourism Marketing and Management
Associate Professor Girish Prayag has co-authored a book on global tourism resilience after natural disasters, and is currently working alongside ChristchurchNZ on a research project examining the impact of Airbnb accommodation services in Waitaha Canterbury.
Qualifications
Overview
This subject has a strong focus on the management and marketing of tourism, including destination marketing, impacts of tourism on the environment and local culture, Māori and Indigenous tourism, and specialised marketing in the hospitality and events sectors.
You will also focus on sustainable and resilient tourism operations, how to responsibly develop tourism, and finding the balance between ‘overtourism’ and ‘undertourism’.
- Hands-on learning through internships and final-year industry projects. You can also go on an international exchange with one of UC’s global partners.
- A focus on cultural and natural resources management and tourism issues in Aotearoa.
- Choose courses that develop your expertise in an area that interests you such as foreign policy, languages, entrepreneurship, or digital marketing.
- You will learn from lecturers with expertise in marketing and tourism research, and industry experience.
Tourism Marketing and Management major
For the major in the Bachelor of Commerce, complete the following courses:
100-level
200-level
- MKTG202 Marketing Research
- MKTG240 Tourism, Hospitality & Events Management
- MKTG241 Hospitality Marketing and Management
300-level
- MKTG314 Tourism Marketing and Management
- MKTG317 Sustainable Tourism Enterprises and Destinations
- MKTG340 Event Management and Marketing
- MKTG349 Applied Tourism Management and Marketing Project
For the complete three-year BCom Tourism Marketing and Management major degree plan, see Te Kura Umanga | UC Business School website.
Tourism Marketing and Management minor
For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health Sciences, Science, Social and Environmental Sustainability, Sport Coaching, or Youth and Community Leadership, complete the following courses:
100-level
200-level
300-level
Your studies will set you up with applied skills like project management, behavioural change, bicultural competence, marketing research and communication, and sustainable tourism benchmarking and monitoring.
In particular, your experience in Aotearoa tourism will be highly valued in the industry, which needs managers with bicultural expertise to grow our economy and smaller tourism enterprises.
Some career pathways could include:
- Destination management and marketing
- Events coordination and marketing
- Guiding and interpretation
- Tourism and hospitality operations management.
Find out more about what you can do with a degree from UC.
Contact us
Te Tari Whakahaere, Whakatairanga, Tāpoi | Department of Management, Marketing and Tourism
Phone +64 3 369 3888
Email studybusiness@canterbury.ac.nz
Location
Reception Level 2, Meremere Building – see campus maps
Postal address
Te Kura Umanga | UC Business School
Te Whare Wānanga o Waitaha | University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand
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