Tourism Marketing and Management

  • Tourism Management and Marketing
    Associate Professor Girish Prayag has co-authored a book on global tourism resilience after natural disasters, and is currently working alongside ChristchurchNZ on a research project examining the impact of Airbnb accommodation services in Waitaha Canterbury.

Qualifications

Overview

This subject has a strong focus on the management and marketing of tourism, including destination marketing, impacts of tourism on the environment and local culture, Māori and Indigenous tourism, and specialised marketing in the hospitality and events sectors.

You will also focus on sustainable and resilient tourism operations, how to responsibly develop tourism, and finding the balance between ‘overtourism’ and ‘undertourism’.

Contact us

Department of Management, Marketing and Entrepreneurship

Phone +64 3 369 3888
Email studybusiness@canterbury.ac.nz

Location
Reception Level 2, Meremere Building – see campus maps

Postal address
Te Kura Umanga | UC Business School
Te Whare Wānanga o Waitaha | University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand

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