Tourism Marketing and Management

  • Tourism Management and Marketing
    Associate Professor Girish Prayag has co-authored a book on global tourism resilience after natural disasters, and is currently working alongside ChristchurchNZ on a research project examining the impact of Airbnb accommodation services in Waitaha Canterbury.

Qualifications

Overview

Tourism Marketing and Management explores the growth of the contemporary tourism industry, and its vast impact on a country’s economy, environment, culture, residents, and on tourists themselves.

This minor subject focuses strongly on the development, management, and marketing of tourism, including issues of destination marketing and branding, impacts of tourism, Māori tourism, and insights into marketing practices in the hospitality and events sector.

UC’s focus on the management and marketing side of tourism is unique from other universities. On a national level, Aotearoa New Zealand’s tourism industry is mostly composed of medium to small tourism businesses, so there is a growing need for graduates with managerial experience in tourism.

Contact us

Department of Management, Marketing and Entrepreneurship

Phone +64 3 369 3888
Email studybusiness@canterbury.ac.nz

Location
Reception Level 2, Meremere building – see campus maps

Postal address
College of Business and Law | Te Rāngai Umanga me te Ture
University of Canterbury | Te Whare Wānanga o Waitaha
Private Bag 4800
Christchurch 8140
New Zealand

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