Go to Market Course hero Wananga landing

Go To Market

16 November 2023

To achieve outstanding product market fit and growth you need more than product strategy and delivery. You must have great go-to-market strategies and tactics as well as strong relationships between your product management, marketing, and sales teams. Find out about UC's 'Go To Market' short course.


Find out the secret to product marketing for high performing product teams. Failure to do so can cause friction and impede growth.

This one-day course teaches key aspects of go to market strategy, including the importance of research and discovery, ideal customer profiles, segments, buyers and competitive intel, positioning and messaging, pricing and packaging. You will also learn how to work with marketing, sales and customer success teams at launch, onboarding customers, and beyond.


What will you gain?

You will learn how to:

  • Define the key elements of a GTM Strategy and how to communicate these with the rest of your business;
  • Develop clear target customer and buyer profiles and link these with your product roadmap to capture the largest possible market share;
  • Use product adoption and growth metrics;
  • Identify distribution models and channels, as well as the best strategies to engage;
  • Develop product messaging and positioning and how to work with marketing and sales to create appropriate enablement material ;
  • Set pricing and use packaging to optimise revenue and margins;
  • Create a buyer journey to plan, communicate and identify opportunities; and
  • Create launch, release and onboarding plans to maximise new product features.


Course structure

This one-day course is designed in an engaging way, to help you discover the best market strategies and tactics for your business. You will also review your organisation’s inter-team relationships so you can build stronger connections between your product management, marketing and sales teams.

It can be taken as a standalone course or added as a bolt-on to the Product Management Bootcamp, at a reduced priced.

Course Facilitators

Ashley Bass

Ashley Bass is a dynamic product and marketing professional who leads with passion, pragmatism, and a commitment to delivering customer and business value with a bit of fun and flair. She has deep experience across the product life cycle and has delivered on execution and strategy for a variety of software businesses in various stages of scale and growth over the last 15 years in the US and NZ.

Tasneem Gould

Tas has been privileged to work with some of NZ's best software companies including Xero, Orion Health, Deloitte, MYOB (x3) and SLI Systems. Tas is an experienced practitioner and trainer in Product-led software development, with deep skills in Customer Experience Design, Product Strategy, Release Planning and Agile Development. She is passionate about developing the capability in others to support them as they launch new products, expand into new markets and partnerships, develop delightful customer experiences and create a smooth, inclusive and impactful product operations structure.

Upcoming course dates

If you wish to pay by invoice, please email us.



Ilam campus, University of Canterbury



$1250.00 including GST as a standalone one day course or
$875.00 as a bolt-on course to the Product Management Bootcamp course.
Course fees include catering (all dietary requirements catered for), booking fees and on-site parking.

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