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Undergraduate subject

Applied Immersive Game Design

Hoahoatanga Hanga Kēmu

23 October 2023

Applied Immersive Game Design gives students technical and creative game design skills, and business expertise within the gaming industry.



Applied Immersive Game Design


If you are interested in making the next big game, learning about the latest immersive technologies, or even finding out how games can be used as a tool to solve real-world problems, consider studying this subject — a combination of creativity, design, and business — as part of the Bachelor of Product Design.

You will learn about game design and development using the latest industry standard technologies and platforms, how to develop using immersive technologies such as AR/VR, and how to create games for a variety of purposes, including entertainment, education and training, and medicine.

Find out more about Applied Immersive Game Design.

Design Labs - Gaming

Applied Immersive Game Design

What will my study involve?

  • Creating games!
  • Hands-on learning through individual and team-based projects.
  • Access to fully equipped gaming facilities, the latest generation consoles, high-end PCs, and cutting-edge AR/VR equipment.
  • Business courses that will prepare you to join the game development industry, or start your own studio.

Applied Immersive Game Design


Applied Immersive Game Design major

Complete the compulsory courses for the Bachelor of Product Design, along with the following major courses:




Applied Immersive Game Design minor

For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health Sciences, Product Design, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:


  • 75 points chosen from the 15-point major courses above, with at least 45 points above 100-level

15 points may be chosen from courses in the other Product Design majors.

Applied Immersive Game Design

Career opportunities

Aotearoa has more start-up developers per capita than any other country in the world, with the gaming industry continuing to grow rapidly.

Through this major, you will graduate with technical skills and a user-centred approach to game and software design.

Career pathways could include:

  • video game developer
  • animator
  • visual effects artist
  • AR/VR engineer.

Find out more about what you can do with a degree in Applied Immersive Game Design.

Related brochures

Undergraduate Prospectus

Whakatairanga Ākonga

Download (application/pdf, 7 MB)

International Prospectus 2024/2025

Download (application/pdf, 4 MB)
Student stories
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