Pranav Prakash

What is your background and how did it influence your decision to pursue a Master’s?

I completed my bachelor’s degree in software engineering, where I developed a strong foundation in programming, databases, software development, and analytical problem-solving. After graduating, I worked in digital marketing and marketing automation, managing customer engagement campaigns and CRM platforms. This combination of technical and business experience sparked my interest in using technology to solve business challenges, which led me to pursue the Master of Business Information Systems (MBIS) at the University of Canterbury.

Why did you choose UC’s MBIS?

I wanted to build on my technical background by developing a stronger understanding of how technology creates value for businesses. The MBIS programme stood out because it combined information systems, business strategy, data analytics, and project management rather than focusing solely on technical development. It helped me understand how organisations use technology to improve decision-making, optimise processes, and deliver better customer experiences. The practical, industry-focused approach and supportive learning environment made it the ideal programme for my career goals.

Where has your career led you since completing your Master’s?

After graduating from UC, I worked at One NZ, where I progressed from Junior Marketing Automation Specialist to Marketing Automation Lead. As Marketing Automation Lead, I led the design and delivery of automated customer communication campaigns across email, SMS, and digital channels. My role involved using SQL to analyse customer data, building automated customer journeys in Salesforce Marketing Cloud, creating personalised communications using AMPscript, and working closely with stakeholders to deliver campaigns that improve customer engagement, retention, and business outcomes.

I have recently started a new role as a Lifecycle Marketing Specialist at First Table, where I am part of the Customer Activation and Retention team, focusing on creating data-driven lifecycle marketing strategies that enhance customer engagement and long-term retention.

How well do you think your degree prepared you for your career? 

The MBIS prepared me extremely well by helping me bridge the gap between technology and business. It strengthened my analytical thinking, problem-solving, and communication skills while teaching me how to translate business requirements into practical technology solutions. These are skills I use every day in marketing automation and lifecycle marketing.

One aspect that stands out is the programme’s emphasis on applying theory to real-world business challenges. That practical mindset has helped me progress in my career, earn a promotion, and secure my next opportunity.

Did you take part in any hands-on, practical experiences at UC?

I worked on several practical projects that allowed me to apply classroom concepts to real business scenarios. One of the most valuable experiences was my cybersecurity awareness research project, where I designed a survey, analysed data, and presented evidence-based recommendations. These projects strengthened my analytical thinking, research skills, and ability to communicate insights clearly to different audiences.

The collaborative nature of the programme also helped me develop teamwork, presentation, and stakeholder management skills, all of which have been valuable in my professional career.

What do you think are the key factors that make you employable and how did you develop these at UC?

I believe my employability comes from combining technical knowledge with business
understanding and a willingness to keep learning. The MBIS helped me develop strong analytical, problem-solving, communication, and teamwork skills while giving me practical experience applying technology to solve business problems. I also developed confidence in presenting ideas and collaborating with diverse teams.

Why is Christchurch a good place to study from a career development perspective? 

Christchurch a good city to build your career because it’s home to many start-ups, of all different types. It means a lot of business opportunity, especially in IT, and the Big Four companies are here too.

What kind of support is available for international students at UC Business School?  

There’s always someone to help you out with anything you need. As an international student, the English language programme will support you if you need help with your English. There’s also a service that teaches you how to do the assignments, which was especially helpful for me because the process and approach is a bit different here than in India. 

How do you find the New Zealand lifestyle? 

Life in New Zealand is pretty relaxed. I love the peace and natural beauty. There are so many places to go and things to do beyond your studies; it’s a perfect work-life balance. I also love the people here - they’re so friendly. I felt right at home the day I landed.

While I was studying, I played cricket and enjoyed running around Hagley Park or at Sumner Beach. I also like trying new cuisines from other countries, so every weekend I would try a different restaurant. Christchurch’s city centre is so lively, and it’s easy to get around by bus.

Would you recommend UC to other international students? 

Absolutely! It’s so friendly and the university is so supportive. It’s a huge, beautiful campus, and Christchurch has got the mountains, the city, the hills. There are a lot of student clubs and activities, and a huge mix of sports and cultural events, cafes, and places to explore.