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Salman Yousaf

salman.yousaf@pg.canterbury.ac.nz

Co-creating Wellbeing and Sustainability in Circular Food Economy: A transformative study of Generation Z in New Zealand

19 February 2024
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Studying towards a PhD in Marketing

Location: Level 2, Karl Popper

Country of origin: Pakistan

 

With an entrepreneurial soul, Salman is a PhD researcher and a circular economy enthusiast dedicated to addressing the global challenge of food waste through this research and devising an innovative solution during his PhD. Currently, he is spearheading a groundbreaking project aimed at reducing food waste by integrating transformative service research, circular economy, and sustainable development. Through his work, Salman seeks to not only minimize waste but also enhance the well-being of individuals, communities, and the planet.

Originally from Pakistan, Salman's academic journey has taken him across continents. He completed his bachelor’s degree in accounting in Australia. Motivated by a desire, Salman pursued a master's degree at Karlstad University in Sweden, immersing himself in the forefront of sustainable development and service sciences. Salman ideated his startup to reduce food waste in Sweden and continue to develop in New Zealand, moving forward with a desire to accomplish the existential goal of serving humanity by adding knowledge to research and creating a pragmatic solution with an impact.

 

Supervisors:

Primary Supervisor: Joerg Finsterwalder
Co-Supervisor: Lucie Ozanne
Additional Supervisor: Denise Conroy

 

Research Interests

Circular Economy, Transformative Service Reserach, Sustainable Development, Gamification, and Food Waste.

 

Working thesis title

Co-creating Wellbeing and Sustainability in Circular Food Economy: A transformative study of Generation Z in New Zealand.  

 

Academic History

  • Masters of Science in Business and Economics (Advanced Service Management), Karlstad University
  • Bachelor of Commerce (Accounting), University of Ballarat, Australia

 

Personal Interests

Social Entrepreneurship

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