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Undergraduate subject

Communication Strategy and Practice

28 October 2023

Communication strategies manage relationships and reputation between business, government, media, and the community.



Communication Strategy and Practice


Communication is an essential part of any organisation and like any other process requires a strategic plan. This involves knowing who your audience is, what you want to say, how you want to say it, and continuing to maintain and develop relationships.

Through your study you will learn how to plan and manage campaigns using a mix of theory, technology, and case studies.

Communication Strategy and Practice

What will my study involve?

  • Learn how to produce content for social media, websites, brochures, apps, and other platforms.
  • Gain skills in crisis communications and reputation management.
  • Participate in real-world projects in your final year through an internship or industry campaign.
  • Take optional courses to complement your studies like advertising, entrepreneurship, linguistics, and politics.

Communication Strategy and Practice

Career opportunities

Through this major, you will learn how to balance strategic thinking, the needs of your stakeholders, and being creative. Your experience using various media platforms will make you adaptable to different communications needs and new media technologies.

Career pathways could include:

  • stakeholder engagement
  • public relations
  • marketing and advertising
  • writing, editing, publishing.

Find out more aboutwhat you can do with a degree from UC.

Related brochures

Undergraduate Prospectus

Whakatairanga Ākonga

Download (application/pdf, 7 MB)

International Prospectus 2024/2025

Download (application/pdf, 6 MB)
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