Using Economics to Engineer Trust in Online Markets
Time & Place
Mon, 01 Apr 2019 17:30:00 NZDT in Undercroft 101, University of Canterbury, Ilam Campus
All are welcome
The growth of online electronic commerce and markets is attributed not only to their ease of use but also to the fact that they provide reputation and feedback systems that help create trust. Recent research has exposed, however, that feedback systems are biased, suffer from “grade inflation”, and do not clearly differentiate between higher and lower quality sellers. This lecture highlights recent research that addresses these concerns and presents ways to increase the effectiveness of online reputation systems and markets.
Reception to follow the lecture.
To register, click here.
Steve Tadelis is the James J. and Marianne B. Lowrey Chair in Business, and Professor of Economics, Business and Public Policy at the Haas School of Business at the University of California at Berkeley. In 2016/17 he was on leave at Amazon, and in 2011/13 he was on leave at eBay research labs. Professor Tadelis’ current research revolves around e-commerce and the economics of the internet. While at Amazon, he applied economic research tools to various product and business applications, and while at eBay he hired and led a team of research economists to create better matches of buyers and sellers, increasing trust and safety in eBay’s online marketplace, and exploring the market benefits of different pricing structures. Professor Tadelis has published extensively on the economics of incentives and organizations, including how firms and contractual agreements facilitate the creation of value, firm reputation as a tradable asset, and the determinants of trust.