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Notable alumni

Kathryn Topp

24 July 2023

BSc Geography 1998, Graduate Diploma of Management 1999

Founder and CEO of Yabble


Kathryn Topp is an award-winning researcher with 20 years’ experience in research and software.  In 2017 she founded Yabble; a market research ecosystem that helps enrich customer understanding and drive business growth and innovation. Using a combination of proprietary and cutting-edge technology, Yabble products enable brands to engage directly with consumers to glean valuable insights from their feedback. Yabble brings revolutionary AI products to a global audience of more than 62 million consumers.

Led by disruptive offerings like Hey Yabble — a world-first AI-powered insights generator — Yabble is transforming the research industry, giving businesses instant access to precise, actionable insights that they can use to activate their audiences, improve their offerings, and reach their full potential.

Yabble currently works with leading brands including Sky, Foodstuffs, and McDonald’s, and they’ve recently closed a second fundraising round of NZ$3M ahead of their launch in the United States.

Prior to starting Yabble, Kathryn worked with blue-chip clients across Asia, Europe, and the Pacific, helping them to understand their customers and markets and to build meaningful and relevant brands.  

To find out more about Yabble go to

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