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The Power of Marketing and Creativity

22 March 2024

Discover why Marketing and Creativity must be embraced in your business to ensure its success now and in the future.


Learn to champion marketing and creativity to transform your business and become more successful.

Whether you’re an experienced marketer or one looking to grow, a business leader who wants to understand how effective marketing can grow your business, or a business leader who would like to understand better how to create and foster a company where marketing, creativity and innovation thrive, then this is the course for you.

Built around marketing fundamentals, creativity and the drive to develop and become something different in your category, this day course will give you the knowledge, confidence and tools to do so. You will learn from those who have done exactly that and see how they apply this, to inform your own marketing decisions.

With over 20 years' experience in the UK and NZ, Gareth has worked with some of the world’s biggest brands, including several market challengers as well as some that were just getting started. It’s never too late to implement best practices to help fuel and sustain your business’s growth.

What will you gain?

You will: 

  • Gain a clear understanding of your customer, category, culture, marketing orientation and positioning.
  • Learn where differentiation and distinctiveness can be found and created in your business, giving you an edge over your competition.
  • Learn the fundamentals of promotion, how to build long-term business success and market share growth and what to invest in.
  • Look at effective marketing and advertising and the value of creativity and how to embrace it.
  • Understand that brand management is memory management – where every touch point with a customer and potential customer is a marketing opportunity for creating and building new memories of your product.


Course structure

The course is set up in two parts. We will start with a full day group session where attendees will discuss their individual products, place and price to identify where differentiation and distinctiveness can be created.

The group session will be followed up by an individual 90 minute one on one session with Gareth. 

This session will turn the theory and what was discussed as a group into something tangible by looking at key areas where marketing and creativity can help deliver positive outcomes for your business.

The course is for business leaders, C-Suite and board members, as well as marketing leads who want more ammunition to sell marketing and creativity to their leadership team.

Course Facilitator

Gareth O'Connor
Gareth O'Connor

Gareth’s working life started 20 years ago in London, at Mindshare - a global media agency. From Mindshare he spent time at Starcom London before joining Starcom NZ in 2008, then moving to creative agency TBWA in Auckland in 2010.

During this time Gareth worked with IBM, Tourism Ireland, Kellogg’s, Samsung, Activision, EMI, Virgin Records, Associated Press, Telecom (Spark), 2degrees, Pernod Ricard and Nissan.

Upcoming course dates

  • Thursday 2 May 2024
  • Tuesday 10 September 2024

If you wish to pay by invoice, please email us.



Ilam campus, University of Canterbury



$1,500 including GST.

Course fees include catering (all dietary requirements catered for), booking fees and on-site parking.

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