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New degree helps Communication graduate land ‘dream role’

23 August 2022

Chelsea Ross was one of the first students to graduate with a Bachelor of Communication and among the many graduates employed straight after completing study at Te Whare Wānanga o Waitaha | the University of Canterbury (UC).


Chelsea Ross was one of the first students to graduate with a Bachelor of Communication from UC, and has recently landed her dream role at Mediaworks.

A recent survey of UC graduates who completed their study in 2021 shows that 84% of graduates went into employment immediately after completing university, and 60% of those employed graduates are employed in Te Waipounamu | the South Island.

For Chelsea, the new degree enabled her to channel her interest in media and communications toward a career in the media industry. By the time she graduated in August, she’d already landed her ‘dream role’ as a MediaWorks promotions coordinator in Taupō.

SDG 4 Sustainable Development Goal (SDG) 4 - Quality Education

“I’ve always had a huge interest in the media and this degree is a perfect step into that industry,” she says. “With the media-scape changing so quickly and playing such a massive and influential role in our lives, my study is super relevant and relatable. I was thrilled to be able to study communications at UC.”

A key highlight for Chelsea was the opportunity to gain valuable work experience.

“Despite spending most of my degree working from home due to lockdowns, I loved the hands-on experience that formed part of the degree. I was able to work with real-life businesses and organisations, including Christchurch City Libraries during the Social Media course and Cultivate Christchurch as part of the PACE Internship programme. This meant I could use my knowledge and skills and build interpersonal skills which are huge in the working world, especially in the media industry.”

Chelsea credits her work experience for enabling her to secure her new job at MediaWorks.

“I organise, plan and execute all Mediaworks Taupō radio-brand promotional campaigns. This includes trailer writing, recording on-air crossovers and ad-libs, and posting and planning social posts for local social media pages. It also includes writing and recording daily local news, community notices and voice ads, as well as organising onsite outdoor activations. I get to be super creative as well as strategic, and work in an industry which I’ve dreamed of since I was a little kid.”

Chelsea’s UC student experience also played a complementary role in shaping her future career aspirations.

“I was an executive in both the UC Health Society and UC Women’s Wellbeing club which focused on the mental health of students. It was super cool to put my passion for mental health together with my communication skills when working in those groups,” she says.

“At the moment I hope my impact is making someone smile. Long term I hope I can make an impact with different campaigns, raising awareness for things I am passionate about, but if I can just continue to make one person’s day better through my work I feel like I must be doing something right.”

The Bachelor of Communication was introduced three years ago to help prepare students for work as journalists, public relations practitioners and communication advisors. The first cohort of graduates marked their achievement at UC Graduation celebrations on 31 August.

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