Paul Ballantine

Executive Dean – BusinessPaul Ballantine

Amo Matua
Meremere 203


Research Interests

Research interests include retailing, consumption behaviour (particularly the negative aspects of consumption), and social and ethical issues in marketing.

Recent Publications

  • Ozanne LK., Ballantine PW. and McMaster A. (2022) Understanding Food Waste Produced by University Students: A Social Practice Approach. Sustainability (Switzerland) 14(17)
  • White S., Ballantine P. and Ozanne L. (2022) Consumer Adoption of Plant-Based Meat Substitutes: A Network of Social Practices. Appetite 175
  • Zahrai K., Veer E., Ballantine PW. and Peter de Vries H. (2022) Conceptualizing Self-control on Problematic Social Media Use. Australasian Marketing Journal 30(1): 74-89.
  • Zahrai K., Veer E., Ballantine PW., de Vries HP. and Prayag G. (2022) Either you control social media or social media controls you: Understanding the impact of self-control on excessive social media use from the dual-system perspective. Journal of Consumer Affairs 56(2): 806-848.
  • Kemper JA. and Ballantine PW. (2020) Targeting the structural environment at multiple social levels for systemic change: The case of climate change and meat consumption. Journal of Social Marketing 10(1): 38-53.