Girish Prayag

ProfessorGirish Prayag

Meremere 338


Research Interests

The overarching focus of my research is consumption experiences in the services industry with a particular focus on the airline, tourism and hospitality industries. My past and current research themes include: consumption emotions, place/brand attachment, anthropomorphism, service design, destination marketing and tourism/event impacts

Recent Publications

  • Alrawadieh Z., Prayag G. and Alrawadieh Z. (2023) A cognitive appraisal perspective of emotional accessibility at heritage sites: empirical evidence from the UNESCO World Heritage Site of Petra. Journal of Heritage Tourism 18(2): 145-163.
  • Mulcahy R., Pourfakhimi S., Prayag G., Falatoonitoosi E. and Scott N. (2023) Seeking thrills during a crisis? A TSR and hierarchy of effects perspective of the transformative potential of travel. Journal of Services Marketing 37(4): 510-530.
  • Papadopoulou NM., Ribeiro MA. and Prayag G. (2023) Psychological Determinants of Tourist Satisfaction and Destination Loyalty: The Influence of Perceived Overcrowding and Overtourism. Journal of Travel Research 62(3): 644-662.
  • Prayag G. (2023) Tourism resilience in the ‘new normal’: Beyond jingle and jangle fallacies? Journal of Hospitality and Tourism Management 54: 513-520.
  • Prayag G., Lewis C. and Pour S. (2023) Travel in my life: queer identity, travel motivation, resilience, life-satisfaction and wellbeing. Current Issues in Tourism : 1-18.