Computer mediated transactions
University of California
Time & Place
Fri, 16 Oct 2009 19:00:00 NZDT in University of Canterbury
From clay tokens in 3000 B.C. to cash registers in the 1800s to today's internet, transformative technologies have enabled companies to optimize business processes. But the internet does more than just provide an online storefront for selling. Computer technology is revolutionizing processes across the board from product development to logistics. In this year's Condliffe Memorial Lecture, Professor Varian will explain how computer-mediated transactions continue to revolutionize business practices.
Professor Varian joined Google in 2002 in a consultancy role and has been involved in many aspects of the company since that time, including auction design, econometric analysis, finance, corporate strategy and public policy. Professor Varian holds academic appointments at the University of California, Berkeley in business, economics, and information management. He is a fellow of the Guggenheim Foundation, the Econometric Society, and the American Academy of Arts and Sciences, is the co-author of a bestselling book on business strategy, Information Rules: A Strategic Guide to the Network Economy and from 2000-2007 wrote a monthly column for the New York Times.