Communication Strategy and Practice
Communication is an essential part of any organisation and like any other process requires a strategic plan. This involves knowing who your audience is, what you want to say, how you want to say it, and continuing to maintain and develop relationships.
Through your study you will learn how to plan and manage campaigns using a mix of theory, technology, and case studies.
- Learn how to produce content for social media, websites, brochures, apps, and other platforms.
- Gain skills in crisis communications and reputation management.
- Participate in real-world projects in your final year through an internship or industry campaign.
- Take optional courses to complement your communication studies like Advertising, Entrepreneurship, Linguistics, Politics, and more.
Communication Strategy and Practice major
For the major in the Bachelor of Communication, complete the following courses:
- COMS204 Advertising and Cultural Consumption
- COMS232 Risk and Crisis Communication
- MKTG204 Consumer Behaviour
Through this major, you’ll learn how to balance strategic thinking, the needs of your stakeholders, and being creative. Your experience using various media platforms will make you adaptable to different communications needs and new media technologies.
Some career pathways could include:
- Stakeholder engagement
- Public relations
- Marketing and advertising
- Writing, editing, publishing.
Find out more about what you can do with a degree from UC.
Level 6, Elsie Locke Building – see campus maps
Te Kaupeka Toi Tangata | Faculty of Arts
Te Whare Wānanga o Waitaha | University of Canterbury
Private Bag 4800
Browse related subjects to Communication Strategy and Practice
Choose an area that you are interested in and learn how UC's extensive range of study options can let you study what you want to.
Communication shapes the world we live in – whether by media professionals, large organisations, or individuals.By studying Media and Communication, you will ...