Communication Strategy and Practice

  • Communication Strategy and Practice



Media and communication have a powerful impact on business reputation, consumer behaviour, and social action. Without professional communicators to devise communication strategies and manage relationships, organisations are weaker and vulnerable. Accessible, appealing, and well-planned communication are at the heart of effective business, government, and community.

Students in the Communication Strategy and Practice major will learn how to produce content for a range of platforms, how to plan and manage campaigns, and how to evaluate risks. They will learn how to communicate complex information to the wider public community, for example translating data or research in economics, science, health, and technology; advertising a product; explaining corporate goals; assessing risk and reputational communication for an organisation; and creating material for media such as websites, apps, and brochures.

The Bachelor of Communication is an applied skills degree where students do real-world projects to develop their communications skills, and learn through a variety of media technologies.

Contact us

Te Kura Mātāpuna Tangata | School of Language, Social and Political Sciences

Phone +64 3 369 3377

Level 6, Elsie Locke Building – see campus maps

Postal address
Te Kaupeka Toi Tangata | Faculty of Arts
Te Whare Wānanga o Waitaha | University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand

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