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Undergraduate subject

Tauwhitinga Māori: Māori Communication Strategy and Practice

Tauwhitinga Māori

20 November 2023
Tauwhitinga Māori means engaging the Māori community, through professional and strategic communication practices.
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Overview


Tauwhitinga Māori: Māori Communication Strategy and Practice

Introduction

Māori communication is very important for businesses in Aotearoa, as they are increasingly looking for ways to include Māori culture and heritage in their media, advertising, communications, and everyday practices.

This major is ideal for anyone looking to bring about social change, and help industries engage strongly with our bicultural nation.

Tauwhitinga Māori: Māori Communication Strategy and Practice

Tauwhitinga Māori: Māori Communication Strategy and Practice

Why Study - Body

What will my study involve?

  • Specialised knowledge as this is the only major of its kind in Aotearoa on Māori communication strategy and Kaupapa Māori (values and goals) in professional workplaces.
  • Learn to create public-facing content representing Māori, from print to television to social media.
  • Internship projects during your degree will place you within iwi businesses, communication agencies, and other local UC contacts.
  • This major can be studied alongside other courses such as Te Reo Māori, History, and Geography.

Tauwhitinga Māori: Māori Communication Strategy and Practice

Career - Body

Career opportunities

Bicultural practice and expertise are in high demand in many industries. You will be particularly good at advising or creating content for iwi, government, creative, education, or business communication.

You may even find work internationally in places where experience in Indigenous communications and engagement are especially needed, for example in Australia, Canada, and the USA.

Career pathways could include:

  • marketing analysis
  • media content creation
  • public outreach and relations
  • campaign management.

Find out more about what you can do with a degree from UC.

Related brochures

Undergraduate Prospectus

Whakatairanga Ākonga

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International Prospectus

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