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The Mind Control Lab

29 June 2026

The Mind Control Lab (MCL) is dedicated to investigating and decoding the mysteries of the human mind – the most powerful resource we have – specifically as it relates to harnessing and using this extraordinary and invisible force to exceed aspirations and live more successfully in a world rife with distraction, angst, uncertainty, and ever-evolving socio-technological influences.

Mind control, in this context, should not be confused with the sinister term "brainwashing." Rather, it refers to the science of directing, training, and using our minds to our advantage. Consider: we live in our own minds. It follows, then, that if we want to rethink our thinking, overcome what's holding us back, or achieve the success we desire, we must first get mind control.

HOW TO APPLY

About Us

Let's start with the TL;DR: At the MCL, we are working to build the field of success psychology. To do that, we study how to effectively direct, manage, and use the mind to achieve success. Moreover, we seek to understand and explain how the subjective aspects of the mind, including thoughts, beliefs, and expectations, determine the success we experience in our lives. We then translate this knowledge into evidence-based tools that help people activate greater potential, satisfaction, and sustainable success.

Here’s the slightly longer version: William James, one of the founders of modern psychology, is purported to have said that the greatest discovery of his generation was that human beings can alter their lives by altering their minds. This, of course, is easier said than done. More than a century after James, researchers are still trying to get a clear picture of how the mind and its subjective elements affect objective outcomes, and how we can take control of this influence to lead more meaningful and successful lives.

The MCL is at the forefront of this effort. We are a psychological science-led lab working to build the field of success psychology. More specifically, we are interested in understanding how to effectively direct, manage, and use the mind to achieve success across multiple life domains – the kind of success that yields our best performances and elicits growth.

Correspondingly, the lab aims to bridge the gap between research excellence and real-world impact. That is, the MCL collaborates with other labs at UC, as well as research labs worldwide, in addition to industry, government, and community organisations, to accelerate knowledge transfer and increase the quality, relevance, and magnitude of our work.

Certainly, there are exciting, fulfilling, and potentially high-yielding opportunities for increased collaboration, value creation, and partnership. We encourage interested businesses and industry organisations whether local, national, or international to reach out to us HERE.

To be sure, our research findings have a stunning array of implications and applications including (but not limited to) helping individuals and teams rethink failure, stay focused, exceed the growth and progress they assumed possible, advance mental thriving for rangatahi, and better navigate (and, where appropriate, defend against) the ever-evolving social and technological forces that are increasingly surrounding and pervasively influencing human thought and life.

Research in the lab can be grouped into three broad themes, below we explain these themes in greater detail, and highlight some of our current and past research projects.


Theme 1: How Does the Mind Control?

This line of research examines how the mind influences whether we perform up to our potential or fail to do so. What are the key mental systems (e.g., mindsets, core beliefs) that exert the most impact on our success?

An example of work in this theme includes investigating how the top 0.01% of successful people in various fields of human endeavour interact with their minds differently from the rest, and identifying whether there is such a thing as the highly coveted "winning mindset" widely touted in conventional self-help and coaching.

Theme 2: How Is the Mind Controlled by Outside Factors?

This line of research examines how these invisible aspects of the mind are influenced and redirected by external factors — from smartphones and social media to artificial intelligence, influencers, and so-called habit-forming products — which distract, derail, or otherwise make it harder for us to achieve our goals and focus on what really matters.

One example of work in this theme involves investigating the "dark psychology" or deceptive patterns used to capture and seemingly trap the mind in online digital environments, in order to compel us to click, scroll, subscribe, and ultimately "monetise" our attention.

Dwain-allan

Theme 3: How Can the Mind Be Controlled and Changed?

This line of research examines how we can purposefully (and ethically) use the mind to change the mind through a variety of novel high-tech, low-tech, and no-tech interventions to improve important outcomes, such as those related to mental health, well-being, and high performance.

One example of work in this theme involved leveraging some of the very things designed to work against us (as identified in Theme 2). More particularly, it demonstrated that a messaging-based conversational agent could effectively instil a stress optimisation mindset in a cohort of business owners, which, in turn, increased their productivity and performance.

Our Members

Dwain Allan

Dwain Allan

Lab Director

Dr. Dwain Allan is a Lecturer in Psychology at the University of Canterbury and a leading researcher in success psychology. His work focuses on how we can change, direct, and harness the power of the mind to unlock greater potential and achieve success in this brave new world of accelerated flux. Dr. Allan is also a sought-after expert for high-achievement-oriented CEOs, founders, executives, athletes, coaches, and thought leaders.

Andy Vonasch

Andy Vonasch

Academic Member

Dr. Andy Vonasch is a Senior Lecturer in Psychology at the University of Canterbury. He applies experimental and other psychological methods to address philosophical topics related to human agency, rationality, and morality. He primarily collaborates on work relating to Themes 1 and 2.

Ekant Veer

Ekant Veer

Academic Member

Dr. Ekant Veer is a Professor of Marketing in the Department of Management, Marketing and Tourism at the University of Canterbury. His work looks at the role that marketing can play in understanding consumer behaviour, drive social change and support community wellbeing. Specifically, his research explores the impact digital technology plays in consumer interactions, community building, and our sense of identity. He collaborates on work relating to Themes 2 and 3.

Finn Ferguson-Lees

Finn Ferguson-Lees

Lab Manager

Finn is the Lab Manager at the MCL, with a joint appointment as Teaching Assistant Coordinator in the School of Psychology, Speech and Hearing. He holds an MSc in Industrial and Organisational Psychology from the University of Canterbury. His areas of interest include factors influencing individual peak performance, external influences on performance degradation, and team dynamics and collaborative goal achievement.

Evangeline Rong

Evangeline Rong

Research Assistant

Evangeline is a research assistant in the MCL. She holds a BA in Psychology and Sociology from the University of Canterbury and is currently completing a BA (Hons) in Psychology. At MCL, she works on Hinengaro Angitu: Exploring Māori Mindsets About Success. Her research interests include cyberpsychology, mindsets and success across diverse groups and domains, and research on mental health experiences within the Asian community.

Ruby Brosnan
Development and Validation of the Winning Mindset Measure (WMM): A Mixed Methods Study

David Foster
Well-Doing: A Novel Wise Intervention for Regulating Achievement Momentum and Thriving

Emma Holdaway
The Critical Role of Mindsets, Meaning, and Other Psychological Processes on Regenatrative High-Performance

Eline van de Haterd
The Body Is the Way: Investigating the Role of Body Mindsets in the Success of Paralympic Athletes

Izabella Yussof-Guy
Becoming Batman: A Qualitative Exploration of Alter-Ego use in High-Performing Adults

Raunaq Kapur
Stuck in High Gear: Understanding the Impact of Mental Strength in the Lives of Highly Effective People

Zahra Haidary
Implicit Theories of Loss: Their Role in Motivation, Resilience and Success

There are a number of groundbreaking projects currently underway that are ideal for potential PhD candidates, Masters by Research students, or Honours students.

For enquiries, head over HERE, take two minutes to fill out the quick questionnaire (which helps us help you decide what your best next action will be), and hit "Submit".

We also welcome proposals for additional projects from students who are interested in our research themes.

In addition, for incoming incoming 400-level students and postgraduate students, we highly recommend applying to Dr. Allan’s semester 1 Seminar, PSYC 488: Mindsets and Mindshifts - The Psychology of Achievement, which offers an excellent primer in the types of research we conduct in the lab.

Whether you’re looking to give back, contribute to science, help elevate others to new heights, or unlock new opportunities to level up your impact here's how you can help.

Contribute

The lab is always seeking elite achievers: athletes, entrepreneurs, business professionals, artists, content creators, influencers, scientists, celebrities, thought leaders, trailblazers, rebels, and anyone else who is shattering the definition of what's possible in their chosen domain.

We're eager to understand: How do you think? What matters most to you? What does it take to accomplish extraordinary things? What makes you successful, and what drives you?

If that sounds like you, please email us directly HERE. Be sure to write “Contribute” in the subject line, so we know why you’re writing.

Giving to the MCL

If you would like to financially support our research, you can give a gift via the University Foundation (with tax benefits). Simply go to the Donating to UC page HERE. In the Designation section, choose "Other", then type in the "How would you like to direct your donation?" box: "The Mind Control Lab".

We would be honoured to have your support. Gifts to the MCL will be added to a general fund for new research initiatives that are not currently funded by outside grants and other public funds.

The truth of the matter is that the research we do would simply not be possible without external support. So please know that your contribution will have an enormous and profound impact in helping us fulfil our lab mission, far greater, even, than you might imagine.

General/Press Enquiries

For anyone interested in contacting the lab for general or press enquiries, please email us at mcl@canterbury.ac.nz.

How About You?

Are you excited about all things mind-and-success? Are you passionate about personal development and working on meaningful research that could directly benefit and improve lives? Are you hungry for growth, opportunity, and impact?

If any of that describes you, then the MCL may be perfect for you. But the only way to find out is to apply HERE.

Lab Mission

To investigate and harness the power of the mind — to unlock greater potential, exceed aspirations, and expand the boundaries of human success.

UC Research Commitments

  • Societal Resilience
  • Sustainable Futures
  • Technology for Real-World Benefit

Location

Level 4, Psychology Building
University of Canterbury
Christchurch 8140
New Zealand

Apply Now

If you're a self-driven, growth-oriented student ready to sign up, go HERE and complete the no-obligation application form. (We do not accept applications by email).

For more information Visit our School:

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