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Plastic Reducers in Aotearoa

12 July 2023

New research from Te Whare Wānanga o Waitaha | University of Canterbury (UC) explores people’s experience of plastic-free food shopping in Aotearoa New Zealand.


To understand how plastic reducers in Aotearoa shopped for groceries, Senior Lecturer Dr Joya Kemper, University of Bristol’s Dr Fiona Spotswood, and Lincoln University’s Dr Samantha White used a range of supermarkets and specialist stores.

The research aligns with the global movement Plastic Free July and aims to help consumers reduce their environmental footprint through the reduction of single-use plastic.

“While we find that plastic-free shopping is challenging, it is possible. We hope to learn from those currently practicing a new way of grocery shopping, by providing tips and tricks, picked up by those who have overcome some challenges, and help those who may feel equally motivated but ‘stuck’ in the current system,” Dr Kemper says.

Sustainable Development Goal (SDG) 12 - Responsible consumption and production Sustainable Development Goal (SDG) 12 - Responsible consumption and production

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