Academics have a special and fundamental role as the “critics and conscience” of society, however this right comes with responsibilities.
Although Professor of Marketing, Ekant Veer hasn’t looked for controversy, he is drawn to the areas of marketing that we need to talk about but often don’t. He shares his insights on where to begin when dealing with those topics, how to engage with them in research and teaching and why radical research has value.
Read the full article on Times Higher Education.
The Times Higher Education piece was created in partnership with The University of Canterbury.