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Gareth O'Connor

Professor of Practice

UC Business School Office

23 January 2024

Managing Director, Harvey Cameron.

Gareth’s working life started 20 years ago in London, at Mindshare - a global media agency. From Mindshare he spent time at Starcom London before joining Starcom NZ in 2008, then moving to creative agency TBWA in Auckland in 2010.

During this time Gareth worked with IBM, Tourism Ireland, Kellogg’s, Samsung, Activision, EMI, Virgin Records, Associated Press, Telecom (Spark), 2degrees, Pernod Ricard and Nissan.

In 2013 he moved back to London, where he was one of PHD’s Global Strategy Directors on the global Unilever account. This role saw Gareth creating and crafting communications and media strategies for some of their biggest brands, like Lynx, Dove, Persil, Magnum, Rexona, and Signal, as well as the Unilever Masterbrand.

In 2015 he was back in NZ at PHD’s Auckland office to be their Group Strategy Director, setting brand, comms and media strategies for the likes of ANZ, Spark, Farmers, Foodstuffs, Sanitarium, Sealord, Unilever & Mercedes-Benz.

In January 2021 he moved to Christchurch, joining Harvey Cameron to head up the strategy function and the client service team. His role was to help clients maximise the positive effects marketing has on their business, whilst ensuring the right expertise, support, and resource is utilised across the agency to deliver client outcomes and objectives. He still focuses on strategy for clients, but as Managing Director, a role he has held since January 2022, he also focuses on building Harvey Cameron’s business and its people.

Outside of his day-to-day role he regularly talks at advertising and media industry training courses run by NZ’s advertising governing body – the Commercial Communication Council, in particular their Strategy Lab course. He is also a member of the Comms Council Board.

When not at work he’s with his wife and two sons, on a golf course, up a ski field, playing a guitar, or enjoying a nice craft beer or wine.

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