Amokapua | Assistant Vice-Chancellor Engagement Dr David Craig leads the University of Canterbury's engagement portfolio.
David joined the University of Canterbury in 2026 following a career in senior leadership roles across the tertiary education sector in New Zealand and Australia.
Most recently, he was Chief Marketing Officer and Vice-President International at James Cook University, Australia. He has also held senior leadership positions at the University of Waikato and Australian Catholic University.
Qualifications
David holds a Master of Tertiary Education Management from the University of Melbourne and a PhD from the University of Waikato. His doctoral research explored the social construction of brand and its impact on the idea of a university.
