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Youri Oh

Muslim migrants’ food consumption practices in non-Muslim majority countries: Case studies of Australia and the UK

27 November 2023

Studying towards a Doctor of Philosophy in Marketing

Location: K, Level 3, Karl Popper

Country of origin: Korea



Primary Supervisor: Michael Hall

Co-Supervisor: Girish Prayag


Research Interests

Food, Halal food, Religion, Migration, Consumer behaviour, Fashion, Politics


Working thesis title

Muslim migrants’ food consumption practices in non-Muslim majority countries: Case studies of Australia and the UK


Personal Interests

Youri is a real foodie - come and talk to her anything about food! She also likes cooking, baking, shopping, observation of consumers and sometimes designing posters and random graphic materials.


Personal History

Youri is originally from Korea, has lived a significant amount of time in Australia and Brunei.


Academic History

  • Bachelor of Arts (Hons) (Universiti Brunei Darussalam, Brunei)
  • Master of International Relations (University of New South Wales, Australia)


Professional History

Currently she is working on her PhD thesis project, and also a teaching assistant in courses in UC Business School and College of Arts. She has been an entrepreneur over several years and her research interests are driven by her experience in food and retail businesses. She has worked in several private and public sectors before her PhD.



  • The Development of Nyonya cuisine in the Malay Archipelago: Penang and Malacca Nyonya cuisine (2019) Journal of Ethnic Foods,
  • Fashion in politics: what makes Korean female politicians wear ‘the suit’ not ‘a dress’? (2019) International Journal of Fashion Design, Technology and Education,
  • The viability of halal food industry for Brunei economic diversification: SWOT analysis (2018) PEOPLE: International Journal of Social Sciences,



  • International Conference on Business, Economics and Finance (ICBEF) 2017, UBD School of Business and Economics, Brunei



  • *The success and the popularity of instant noodle (ramyun) in South Korea (2018)*
  • Viabilities of manufacturing halal food products in the Republic of Korea (2017)


Selected Conference Proceedings

  • *Exploring the Viability of Halal Food Manufacturing Industry in Republic of Korea (2018) Proceedings of The First International Conference on Business, Economics and Finance, Universiti Brunei Darussalam,
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