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Marketing and Tourism ranked first for research in New Zealand

03 May 2019

Results for the Performance-Based Research Fund (PBRF) were revealed by the Tertiary Education Commission. UC Business School is excited to announce Marketing and Tourism ranked first in their subject area.


Associate Professor and Head of Department Lucie Ozanne said “It is fantastic that the Marketing and Tourism Group retained their very high level of research performance in the latest PBRF round.”

Head of School Professor Paul Ballantine said “I’m delighted that we have maintained our ranking as the leading Marketing and Tourism group in New Zealand following the results of the 2018 PBRF. We were also ranked first in the 2012 PBRF, so this result confirms our leadership in this area within New Zealand.”

Overall UC ranked in the top three in over half of the subject areas within which it submitted. We congratulate and thank all members of academic staff who contributed to this result.

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