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Why automated systems must put the human factor first

29 April 2024

After a woman was wrongly identified by facial recognition at a Rotorua supermarket, experts are discussing a continuing issue of discrimination towards Māori women and women of colour in facial recognition systems. 

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Lecturer Mark Rickerby of UC’s School of Product Design says while there’s importance in improving prediction accuracy for these systems, “this has to be seen in a broader context of use where the harm done by a small number of wrong predictions outweighs marginal performance elsewhere.” 

Read the full article on The Conversation.


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