Sapiens fortunam fingit sibi (A wise man carves his own fortune)
Studying towards a Master of Commerce in Marketing
Country of origin: New Zealand
I am a current Masters of Commerce student that is undertaking a piece of research that aims to understand what influencers and marketers are doing to enhance excessive social media use. There is a lack of research and understanding when it comes to the producer-focused enablers of social media addiction. One of the main goals of this research is to help people who struggle with problematic social media use to understand the things that influencers and marketers are doing to keep them constantly engaged. By making these people aware of these things I hope it can help them decrease their time spent on social media and improve their overall mental well-being.
Supervisors:
Primary Supervisor: Ekant Veer
Co-Supervisor: Ann-Marie Kennedy
Research Interests
Social media addiction, Social media's effect on mental health, Mental well-being and mindfulness
Working thesis title
How do influencers/marketers enable social media addiction?
Personal Interests
Football, Basketball, Spike Ball
Academic History
Bachelor of Commerce - Finance and Marketing
