Global China Connection: See Me Live Bootcamp 2018
09 May 2018
The first stage of the competition saw over 30 students matched up with 5 partnering businesses: Ballantynes, Greystone Wines, Heartland Tourism, Kaikōura Whale Watch and Yu Mei. With the help of mentors and guest speakers, the teams created a tailored strategy for the Chinese market.
On day one, participants were randomly assigned to an executive from one of the businesses, learning about the business itself, its current strategies and future ambitions in relation to China.
Teams heard key insights from guest speakers (Chris Chen, University of Canterbury Marketing Lecturer and Julia Hunt, Christchurch NZ's International Trade Marketing Manager) as well as had one-on-one mentoring sessions with China and Marketing experts (Fish Lu, Owner of NZ China Exports business and Elizabeth Zou, University of Canterbury International Recruitment Officer China). The groups had two days to brainstorm, develop and pitch their China marketing strategy to the executive of their business.
Each group brought a unique perspective and approach to their pitch, making for a very tight competition.
President of Global China Connection, Rachel Liao, described the Bootcamp and calibre of the teams as exceptional, ‘While each team brought their unique insight (whether that was from a marketing or Chinese background) into the competition, there was a distinct enthusiasm to learn and collaborate among the groups. This was definitely reflected in the final judging, as well as the overall positive and friendly atmosphere over the last 2 days’.
All groups presented such innovative pitches, bringing different aspects from Chinese cultural and social media platform know-how to the NZ experience and narrative. Two of the five businesses could not decide on a single winning group, opting to send through both of their groups to the final live stream round.
The final live stream round of the competition, finalists for each business will prepare and deliver an online promotional marketing campaign that sells their assigned businesses’ to a large live Chinese audience. The winners will be decided based on votes from this Chinese audience via WeChat and a panel of expert judges.
The groups moving onto the final live stream round are:
Team: Keshav Ajai, Nimesh Sakhale, Siddhanth Goenka and Amit Alex Solanki.
Team: Ria Negi, Ada Korotyuk and Stella Wu.
Team 1: Eden Skipper, Tim Marshall and Alvin Li.
Team 2: Jun Hang Lee, Jin Tian and Kristen Yang.
Kaikoura Whale Watch:
Team: Doris Lien, Luke Campbell and Bejen Patel.
Team 1: Josh Winter, Jacob Anderson, Georgia Marshall and Mac Nelson.
Team 2: Shuai Luan, Lanxing Tian and Zixuan Zhang.
Michelle MacWilliam, NZ China Trade Association Executive of Heartland Tourism, described how happy she was with the outcome, ‘[My two teams] listened to my brief – they took it, dissected it and came back with 2 very different perspectives. They were focused, targeted and they seized the moment. It even matched my business plan'.
Global China Connection is a student-led club that aims to inspire students to pursue China-related opportunities and to help them succeed in a world increasingly connected to China.
For more details on what they do, follow them on Facebook!
Written by Emilie Gallaugher, GCC Marketing Manager