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This course examines the fundamentals of retail marketing including the characteristics of consumer store choice, the role of retailing in the overall marketing concept, and the practice and future of retailing in New Zealand.
Course WorkloadThe estimated workload breakdown for MKTG311 is provided below:Lectures 24 hoursLecture Preparation 24 hoursIndividual Proposal 10 hoursIndividual Assignment 25 hoursTake-Home Test 25 hoursGroup Project 42 hoursTotal 150 hours
This course combines state-of-the-art research findings published in leading journals with contemporary industry practice to provide a course on leading edge retail concepts, theory, and application. As a reflection of today’s global perspective in retail operations, material used in this course will be both local and international. Through lectures, videos, and other material you will gain an understanding of important retail topics. The application of your knowledge in class and your assessments will provide insight into the theory and principles of retailing.BCom Learning Goals1. Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader context of Commerce.The individual assignment, team project and test are opportunities to demonstrate advanced knowledge in retail marketing.2. Graduates are able to use analytical thinking and problem-solving skills to address specific problems.The individual assignment, team project and test require the application of concepts and ideas to specific retail problems.3. Graduates can understand issues from a range of ethical, global and multicultural perspectives.Not covered specifically in this course.4. Graduates are able to communicate effectively both orally and in written form.Written and oral communication is assessed in this course through the team project.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Engaged with the community
Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.
(1) MKTG201; and (2) MKTG202; and (3) MKTG204
MGMT311
Ann-Marie Kennedy
Paul Ballantine
Students will be assessed in this course as follows: Individual Proposal Presentation - 10% Individual Assignment - 25% Take-Home Test - 25% Group Retail Stall - 40%1) Individual Proposal Presentation (10%)During the semester students will create a small retail business venture. For this assessment, students must individually present a small business idea and budget in class. Details about this will be given in the first class. The presentations will take place in-class and your budget must be submitted at the time of your presentation (printed and handed to the lecturer) on 14th March. No late submissions will be accepted under any circumstances.2) Individual Assignment (25%)Each student will complete an assignment on a topic that will be distributed in class on 28th February. The assignment must submitted by the start of class on 28th March. No late assignments will be accepted under any circumstances.3) Take-Home Test (25%)A take-home test will be held during the week of 30th April and must be submitted online only by 5pm on 4th May. The test will be based upon material presented in lectures and on Learn. Format to be advised.4) Group Retail Stall (40%)During the semester students will create a small retail business venture in groups of 5. They will have one week of trading via an organised market day (23rd May). Groups will be graded on two aspects 1) their stall and 2) a write up reflecting on their experience and key areas of learning. Details about this will be given in the first class. The written aspect of the assignment is to be submitted online only by 5pm on 1st June. No late assignments will be accepted under any circumstances.GradingMarks may be scaled before a final grade is determined. You should not regard 50% as a pass mark.
Levy, Michael , Weitz, Barton A., Grewal, Dhruv; Retailing management ; Ninth edition; (All assignments and announcements will be published during the semester via Learn. Make sure to check Learn regularly).
LEARN Coversheets - Group and Individual
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic PoliciesThe Department assumes that you have read this document.You should also read the General Course and Examination RegulationsDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $790.00
International fee $3,350.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .