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The effective management of communication is central to the success of all enterprises regardless of whether they are commercial enterprises or not-for-profit. This course examines what is known about communication management using examples from marketing, public relations, politics, journalism, mass, organisational and interpersonal communication.
The effective management of communication is central to the success of all enterprises regardless of whether they are commercial enterprises or not-for-profit, large corporates or SMEs. This course examines what is known about communication management using examples from marketing, public relations, politics, journalism, mass, organisational and interpersonal communication.Relationship to Other CoursesMGMT617 is one of the content courses in the Masters and BCom (Hons) in Management. Because it explores the management of leadership communication and workplace relationships it complements both MGMT612 and MGMT616. It also addresses theory and practice relating to two important challenges managers face - change and crisis management.Those who have studied MGMT330 Communication Management in their BCom will find that while this course introduced key areas of communication management, MGMT617 explores the challenges associated with these areas more critically and with the intention of providing a sound basis for practice. It provides students with the opportunity to meet communication managers in industries that interest them and examine their professional practice. WorkloadThis highly interactive course requires students to read articles and textbook chapters prior to lectures. Each week nominated students will lead discussions on a one or more of these readings. The readings are all available on LEARN.
This course aims to challenge students to look more closely at organisational communication and the challenges that confront the professional communication manager so they can develop principles to guide their own communication management that are soundly grounded in both theory and the experiences of practitioners.Upon completion of this course students will be able to: Identify and justify a set of guiding tenets for effective communication management that demonstrates an understanding of key theories from organisational communication, PR, mass communication, politics and journalism.Critically analyse a range of internal and external communication management cases.Research and present a communication management case, which demonstrates an ability to interpret practical communication in terms of relevant theory.
Subject to approval of the Head of Department
MGMT475
Tutorial ActivitiesActivities, including student led discussions, are integrated into lecture time.
Colleen Mills
Guest Speakers
This course has a NO extensions policy. If extraordinary and unforeseen circumstances arise that seriously impair a student’s ability to complete an assessment task an application for aegrotat consideration should be made within 7 days of the due date of the assessment task.The assessment in MGMT617 is designed to link theory to practice in a way that will benefit students studying any aspect of management, marketing, strategy and international business. It is particularly good preparation for those intending to seek management or consultancy roles and those specifically interested in communication management (e.g., public or community relations, internal communication management, organisational development, internal marketing and promotion). It gives students the opportunity to study real examples of communication management from the perspective of successful practitioners. The assessment also allows students to demonstrate practical professional communication management skills (written and oral) that are soundly based on research and established communication theory. The course has three interrelated assessments that are designed to produce a relevant, top-level outcome and to ensure the workload is managed across the semester. Together the three assignments allow students to explore the relationship between what happens in practice in the corporate world and communication research and theory and to apply sound communication management practices to their own practice (in the presentation assignment).GradingMarks for the assignments may be scaled before a final grade is determined. You should not regard 50% as a pass mark.
Crossman, Joanna. , Bordia, Sarbari., Mills, Colleen; Business communication : for the global age ; 1st ed; McGraw-Hill, 2010.
Readings will be supplied on LEARN
MGMT617S2 Course Outline LEARN
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $880.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .