Strategic management is a purposeful endeavour concerned with long-term direction and performance for a firm or organisation. The course involves students in presenting analysis and proposing solutions to strategy issues in major New Zealand and international businesses. Course content includes strategic analysis, business and corporate strategy, and strategy implementation.
(1) ACCT102 or ACIS102 (2) 45 points of 200-level MGMT, MKTG or MSCI (or 30 points of 200-level MGMT, MKTG or MSCI and 15 points of 200-level ECON)
BSAD304, BSAD314, MGMT314