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This course examines marketing strategy as a market-driven process of strategy development that delivers superior customer value and ensures satisfactory organisational performance including sustained competitive advantage. A special focus of the course is the examination and critical analysis of classic and the latest literature in strategic marketing against an environment that is dynamic and hugely challenging.
MKTG605 examines strategic marketing as a market-driven process of strategy development that delivers superior customer value and ensures satisfactory organizational performance. A special focus of this paper is the examination and critical analysis of both classic and current literature in strategic marketing in an environment that is dynamic and challenging.Relationship to other coursesMKTG605 is a research-based paper and a major component of the Marketing Honours and the MCom Programmes.Workload• This paper is worth 15 points and has 2 contact hours per week.• Course material is based mainly on academic journal papers as per the course schedule. Students will combine assigned and other supplemental readings with independent research to enhance the learning process.• The classes are designed as interactive sessions, building on theories and concepts found in the journal papers and discussed by the presenters with emphasis on research and implications for theory and practice. You will be required to read the assigned papers and participate in discussions.• Students will be assigned specific papers to present in class. Presenters will be expected to lead the discussion. • Please see project brief at the end of this document for details on the research project.
Upon completion of this paper, students should be able to:critically analyse journal papers relating to strategic marketing;present, debate theories, and apply concepts and issues arising from the assigned readings to real business situations;critique and conceptualise different ways of conducting research related to strategic marketing.
Subject to approval of the Head of Department.
MGMT424
There are no tutorials.
Sussie Morrish
Girish Prayag
Professor Leyland Pitt
Student assessments will be marked according to Department Honours grading policies.
Download from the course webpage on LEARN
MKTG605S2 Course Outline LEARN
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $880.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .