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An advanced examination of contemporary issues in marketing.
Current Topics in Marketing takes a critical look at how Marketing is being applied and adapted around New Zealand and the world. This course is organised around current academic staff personal research and focuses on how academic research impacts on marketing theory and practice. Students will be encouraged to develop critical thinking skills to understand and analyse current issues in marketing practice. The course will include contributions from all members of the marketing staff on a weekly basis and will be discussion based to enhance student participation.Relationship to Other CoursesRequired for MKTG MCOMWorkloadThe workload throughout the course is as follows:•This paper is worth 15 points and has 2 contact hours per week.•Course material is based mainly on academic journal papers and presentations in class. •The classes are designed as interactive sessions, building on theories and concepts found in the journal papers and discussed by the presenters.•You will be required to read the journal articles and participate in discussions online and in class.•You will be required to write a short individual critique and a longer report as a group project.
By the end of the course students should be able to:Understand and debate current research and issues in the area of marketing theory and practice presented in class; Constructively read and understand research articles in the field of marketing;Critically analyse research articles and disseminate findings both orally and in written form.MCom Learning GoalsThis course addresses the MCom learning goals and it is anticipated that students can:Demonstrate a higher level in-depth knowledge and understanding of contemporary thought and developments within the area of Marketing.Can evaluate the implications of their own research findings for the wider body of relevant academic literature.Can synthesise academic literature and communicate research findings, both orally and in written form, consistent with academics working the discipline of Marketing.
Subject to approval of the Head of Department
MGMT452
Joerg Finsterwalder
Contributors: All Marketing staff in MME.
More information about the assessment items will be given in class and guidance will be provided throughout the semester.The critique is a 2 page analysis of a recently published academic article. Each student is required to read the article, critique its formulation and recommendations, and suggest avenues for possibly improving the study and its future research direction. Class participation occurs both in class and online. Students are encouraged to come to classes prepared and ready for discussion. Students are expected to engage in class and/or online in order to receive a mark for this component. Your preparation and engagement is crucial to your learning and the class dynamic interaction.The Final Group Project (2 per group) will involve a report based on a given emerging topic in the area of Marketing. The report will be a maximum of 20 pages (Excluding references, 12 point Times New Roman font, 1 inch margins all around, 1.5 line spacing) and will examine both aspects of theory and practice. Creativity and academic rigour are both essential in this assessment. Results will be shared and presented on the last day of the semester.Cover sheets MUST be used on all assignments/essays. These can be downloaded by following these links: http://www.mang.canterbury.ac.nz/for/CoversheetGROUP.dochttp://www.mang.canterbury.ac.nz/for/CoversheetINDIVIDUAL.doc
All readings consist of articles and/or chapter excerpts culled from scientific journals and other publications. A copy of reading materials for the course will be made available as we progress through the course via the course LEARN site.
MKTG611S1 Course Outline LEARN
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $880.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .