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This course covers the principles and theories of advanced services and tourism marketing.
The objective of this course is to introduce students to some of the fundamental concepts and theories used in the area of services and tourism research and to demonstrate their relevance to the practice of marketing. The course will intersect with several other areas related to services marketing and management such as consumption studies, retailing, place marketing and branding the idea of creative places. These various components will be explored through in-depth reading of scientific articles and book chapters selected from the marketing and tourism literatures. In 2015 we are going to examine advanced services and tourism marketing via an examination of key concepts such as the experience economy, place/destination marketing, and servicescapes through the lens of social marketing including in relation to some significant local post earthquake themes such as the notion of a green city and recovery from the earthquakes as well as other aspects of government intervention to bring about behaviour change.
By the end of the course, you should be able to:Appreciate the significance of services as a component of the contemporary economy, particularly with respect to urban centres and ‘creative cities’.Understand the interrelationships between firm and place-based service marketing strategies and their consumption.Understand the concept of servicescape and its implications for marketing.Critically evaluate the concept of the experience economy and its marketing applications in a number of different service industries and sectors, including tourism, retail, leisure, hospitality, entertainment and culture.Developed observation and ethnographic fieldwork skills.Have improved your oral and written communication skills.Programme Learning GoalsGoal 1: Graduates can demonstrate in-depth knowledge and understanding of current theoretical concepts and frameworks within marketing and management;Goal 2: Graduates are able to think logically, analytically and critically with respect to the academic literature in marketing and management;Goal 3: Graduates can plan and carry out a supervised programme of academic research that shows a sound understanding of ethical practice;Goal 4: Graduates are able to synthesise academic or professional literature and effectively communicate research orally and in written form.This course introduces current theoretical concepts and frameworks within the tourism and services field, and especially with respect to marketing. Students are encouraged to develop in-depth knowledge by locating and communicating relevant recent and historically significant research.
Subject to approval of the Head of Department
MGMT421
Michael Hall
Consulting hours: Available for consultation as arranged Mondays 2-3pm, Fridays after class and via email and skype.
All assessment to be submitted electronically by LEARNGrades will follow departmental policies with respect to the grading of Honours courses.
Hall, Colin Michael; Tourism and social marketing ;
Cooper, Chris , Hall, Colin Michael; Contemporary tourism : an international approach ; 2nd ed; Goodfellow Publishers, 2013 (For those with no prior background in tourism and tourism marketing, this text is highly recommended).
Gossling, Stefan , Hall, Colin Michael, Scott, Daniel; The Routledge handbook of tourism and sustainability ;
Hall, Colin Michael; Tourism : rethinking the social science of mobility ; Pearson/Prentice Hall, 2005 (For those with no prior background in tourism and tourism marketing, this text is highly recommended).
Hall, Colin Michael , Lew, Alan A; Understanding and managing tourism impacts : an integrated approach ; Routledge, 2009 (Depending on background and/or focus, this text is highly recommended).
Scott, Daniel J. , Hall, Colin Michael, Gossling, Stefan; Tourism and climate change : impacts, adaptation and mitigation ; Routledge, 2012.
Readings and course content with identified reading will be made available online on Learn during the course. It is essential that students consult LEARN regularly for information with respect to readings. Students must do their own literature research in addition to readings provided.
MKTG609S1 Course Outline LEARN
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.
Domestic fee $880.00
International Postgraduate fees
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .