Use the Tab and Up, Down arrow keys to select menu items.
This course examines the fundamentals of retail marketing including the characteristics of consumer store choice, the role of retailing in the overall marketing concept, and the practice and future of retailing in New Zealand.
This course combines state-of-the-art research findings published in leading journals with contemporary industry practice to provide a course on leading edge retail concepts, theory, and application. As a reflection of today’s global perspective in retail operations, material used in this course will be both local and international. Through lectures, videos, and other material you will gain an understanding of important retail topics. The application of your knowledge in class and your assessments will provide insight into the theory and principles of retailing.By the end of this course, students will have: (1) an understanding of the key underlying theories/principles of retail marketing management, (2) knowledge of the tools and methods available for tactical and strategic retail decisions, (3) the ability to write a literature-based project on a key component of retailing, and (4) knowledge of the dynamics of retailing and society/markets.BCom Learning Goals1. Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader context of Commerce.The team project and exam are opportunities to demonstrate advanced knowledge in retail marketing.2. Graduates are able to use analytical thinking and problem-solving skills to address specific problems.The team project and exam require the application of concepts and ideas to specific retail problems.3. Graduates can understand issues from a range of ethical, global and multicultural perspectives.Not covered specifically in this course.4. Graduates are able to communicate effectively both orally and in written form.Written and oral communication is assessed in this course through the team project.WorkloadThe estimated workload breakdown for MKTG311 is provided below:Lectures 24 hoursLecture Preparation 24 hoursTeam Project 80 hoursExam Preparation 20 hoursFinal Exam 2 hoursTotal 150 hours
(1) MKTG201; and (2) MKTG202; and (3) MKTG204
MGMT311
Paul Ballantine
Students will be assessed in this course as follows: Team Project Report - 40% Team Project Presentation - 10% Final Exam - 50%1) Team Project Report (40%) (6 October)Students will work in teams of four to complete a written project. Details about this project will be discussed in class on 14th July. The project report must be handed in at the start of class on 6th October. No late reports will be accepted under any circumstances.2) Team Project Presentation (10%) (6 - 10 October)Each team will be required to give a 15 to 20 minute presentation of their project. A 5 to 10 minute question and answer period will follow the presentation.3) Final Exam (50%)The final exam will be 2 hours long (closed book). The exam will require students to demonstrate their knowledge of the concepts discussed throughout the course. A pass in the final exam is required in order to pass the course. Exam details to be advised.GradingMarks may be scaled before a final grade is determined. You should not regard 50% as a pass mark.
Levy, Michael. , Weitz, Barton A; Retailing management ; 7th ed; McGraw-Hill Irwin, 2009.
All assignments and announcements will be published during the semester via LEARN. Make sure to check LEARN regularly.
MKTG311S2 Course Outline LEARN
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Coversheets - Group and Individual
Domestic fee $737.00
International fee $3,125.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .