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Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development, promotion, distribution and pricing.
The core of this course revolves around marketing planning and strategic decision making. It builds upon the marketing principles reviewed in MKTG100 and delves deeper into key emerging topics in the marketing environment. Lectures and discussions introduce students to the concepts underlying market opportunity analysis and the development, implementation and control of strategic marketing programmes. Students will learn to work as part of a team to develop and present marketing cases and their own marketing plan in a simulated “Dragons Den” format at the end of the course.Relationship to other coursesRequired for MKTG major.WorkloadThis paper is worth 15 points and has 2 contact hours per week.• Course material is based mainly on textbook readings and lecture notes as per the course schedule. Students will combine assigned and other supplemental readings with independent research to enhance the learning process.• The classes are designed as interactive sessions, and students will be active participants through presentations of case material during the semester.• Students will be working in groups to develop and present a marketing plan under a Dragon’s Den format at the end of the course.
At the end of this course, students will have:An understanding of fundamental marketing management concepts and theories and be able to apply them to diverse organisational and market situations.Also, students should be able to do the following:Apply methods and tools necessary to effectively formulate, implement and evaluate sound marketing strategies;Write formal reports relevant to marketing decision making; andWork effectively within a team to present a marketing plan to a key client.BCom Learning Goals:1. Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader context of commerce. 2. Graduates are able to use analytical thinking and problem-solving skills to address specific problems. (Assessed in the Dragon’s Den project). 3. Graduates can understand issues from a range of ethical, global and multicultural perspectives. (Assessed in the mid-semester test).4. Graduates are able to communicate effectively both orally and in written form.
(1) MKTG100; and (2) ECON104; and (3) MSCI110 or STAT101; and (4) A further 15 points in MGMT or MSCI RP: MKTG202
MGMT210
MKTG202
David Fortin
Lecturer: Jed McMillan
The various pieces of assessment may be subject to scaling to determine a final grade and 50% should not be regarded as a pass mark.Holding of Student WorkFor quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.
Marshall, Greg W. , Johnston, Mark W; Marketing management ; McGraw-Hill Irwin, 2010.
Additional ResourcesThere is also a newer 2nd edition (2014) but the textbook is exactly the same, only includes a small add-on supplement.
MKTG201S2 Course Outline LEARN
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination Regulations Dishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Coversheets - Group and Individual
Domestic fee $737.00
International fee $3,125.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .