MKTG390-21S2 (C) Semester Two 2021

Marketing Internship

This occurrence is not offered in 2021

15 points

Start Date: Monday, 19 July 2021
End Date: Sunday, 14 November 2021
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Sunday, 1 August 2021
  • Without academic penalty (including no fee refund): Friday, 1 October 2021


An internship placement is an opportunity to experience a professional work environment. Internships taken for credit are usually unpaid. You are expected to develop a good understanding of a sector, market or organisation. The work you submit will show an application of the tools, ideas or concepts of marketing. You will be required to reflect critically on the requirements of transitioning from an academic to a work environment and the skills valued in a professional workplace. As these are marketing placements, priority is given to marketing majors.

Relationship to other courses
Elective for MKTG major.

This paper is worth 15 points and has an expectation of 100 hours spent at the host client at a rate of one day per week for 12 weeks.
• There is another 50 hours of workload for writing the reports for a total of 150 hours for the course.

Learning Outcomes

  • Learning Outcomes and National Qualifications Framework (NQF)
    Students who complete the internship course will achieve the following outcomes:
  • Demonstrate an understanding of the selected sector, market, organisation or industry.
  • Describe and analyse behaviours and norms as are expected in a professional work environment and reflect critically on these as personal attributes.  
  • Apply the ideas, tools and concepts of Marketing to their experience and observation.

    BCom Learning Goals:
    1. Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader context of commerce.
    2. Graduates are able to use analytical thinking and problem-solving skills to address specific problems.  
    3. Graduates can understand issues from a range of ethical, global and multicultural perspectives.
    4. Graduates are able to communicate effectively both orally and in written form.
    • University Graduate Attributes

      This course will provide students with an opportunity to develop the Graduate Attributes specified below:

      Critically competent in a core academic discipline of their award

      Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.

      Employable, innovative and enterprising

      Students will develop key skills and attributes sought by employers that can be used in a range of applications.

      Engaged with the community

      Students will have observed and understood a culture within a community by reflecting on their own performance and experiences within that community.

      Globally aware

      Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.


(1)  MKTG201 and MKTG202
(2)  Subject to Head of Department Approval


ECON390, FINC390, ARTS395,  ACCT324, INFO390, PACE395

Timetable Note

There are no lectures or tutorials.

Course Coordinator

David Fortin


Internship Reflection Report (25%)
In the internship reflection report, you are required to reflect on your placement within the company. This involves an assessment of your personal and professional gains from this internship placement.  Discuss what you may have done differently with respect to any element of the internship project. In reviewing your experiences, what were the three things that were the most rewarding, and why? In reviewing the managerial and personal aspects of the internship, what would you have done differently, and why?  The report should be comprehensive but concise, no more than 1,000 words (approx. 2-4 pages) in length, and should include a bibliography that indicates the sources consulted in reflecting on the internship.

Internship Report e-Portfolio (75%)
The internship report e-portfolio is a collection of work that you have completed for your client during the semester.  It does not have a specific format or page limit as each project is quite different.  If your task was to develop a marketing plan, then that is what should appear in this portfolio.  But if it involved a collection of smaller contributions like articles, caselets, research reports, comms material etc., then you would include all of these as evidence in your e-portfolio.

The various pieces of assessment may be subject to scaling to determine a final grade and 50% should not be regarded as a pass mark.  The final grade for this course is Pass/Fail.


Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Indicative Fees

Domestic fee $831.00

International fee $3,875.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Entrepreneurship.

All MKTG390 Occurrences

  • MKTG390-21S2 (C) Semester Two 2021 - Not Offered