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This course offers an overview of macro marketing perspectives of sustainable tourism enterprises and destinations. The course prepares students for an in-depth understanding of how tourism marketing impacts and is impacted by the broader tourism system. Organisational and individual behaviours are discussed as well as mechanisms to enable sustainable tourism enterprises and destinations.
WorkloadThe estimated workload breakdown for MKTG317 is: Lectures 22 hoursClass Test 2 hoursIndividual Assignment Preparation 48 hoursClass Test Preparation 32 hoursLecture Preparation 46 hoursTotal 150 hours
The objectives of the course are:A critical understanding of macro-marketing concepts and their relevance to tourism businesses, destinations, and markets and to the broader society. An understanding of the nature of the tourism marketing systems within New Zealand and beyond.An ability to apply tourism macro-marketing concepts to analyse tourism and hospitality issues and generate and reflect on potential solutions. A critical understanding of the relevance of biculturalism to the business of tourism in Aotearoa New Zealand.Learning Objectives, BComStudents have an in-depth understanding of their majoring subject and are able to critically evaluate and, where applicable, apply this knowledge to topics/issues within the discipline.Students have a broad understanding of the key domains of commerce.Students will develop key skills and attributes sought by employers which can be used in a range of applications. Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree. Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.For quality assurance purposes the School is required to hold on record a number of assessment pieces as examples of differing standards of work. If you have any objections to the school holding your assessment for this purpose then email the course coordinator to ensure your assignment is not used for this purpose.
This course will provide students with an opportunity to develop the Graduate Attributes specified below:
Critically competent in a core academic discipline of their award
Students know and can critically evaluate and, where applicable, apply this knowledge to topics/issues within their majoring subject.
Employable, innovative and enterprising
Students will develop key skills and attributes sought by employers that can be used in a range of applications.
Biculturally competent and confident
Students will be aware of and understand the nature of biculturalism in Aotearoa New Zealand, and its relevance to their area of study and/or their degree.
Students will comprehend the influence of global conditions on their discipline and will be competent in engaging with global and multi-cultural contexts.
(1) MKTG100; and (2) A further 45 points at 200-level orabove.
Students must attend one activity from each section.
Lectures for MKTG317-21S2 are recorded using the ECHO360 lecture recording system.
This course involves an in-class test, and completing a project on a particular macro-marketing issue and tourism policy affecting a specific location in Aotearoa New Zealand. Working individually, students will select and critique a proposed or existing tourism policy in Aotearoa New Zealand. Thereafter, students will analyse how the selected tourism policy might impact a destination and/or sector of the local tourism industry. Students will undertake research related activities to complete the project. Apart from demonstrating critical understanding of how macro-marketing and tourism policy may create sustainable tourism enterprises and destinations, students will need to show that they understand the relevance of biculturalism in the context of their area of study, and that they have applied perspectives of mana whenua.Weightings and descriptions of the various pieces of assessment are as follows:Assessment 1: Project Proposal Presentation (25%) due via LEARN by 5pm, Friday 20 August 2021Each student will complete a recorded presentation (10-15 minutes) about their proposed project. The proposed project investigates a particular macro-marketing issue and tourism policy affecting a specific location in Aotearoa New Zealand. Each student will also be required to watch other students’ presentations and offer constructive feedback (further details will be announced later in the semester).Assessment 2: In-Class Test (40%) due during class hours 11:00am-1:00pm, Thursday 30 September 2021Venue: Rehua 103 Project WorkshopStudents will take an in-class test that will assess their knowledge and application of the concepts covered from all prior weeks. The test is composed of multiple choice, short answer and essay questions.Assessment 3: Project Report (35%) due via LEARN by 5pm, Friday 22 October 2021Developed from the proposed project presented in Assessment 1, each student will submit a written project report that explores a macro-marketing issue and tourism policy affecting a specific location in Aotearoa New Zealand (2000-2500 words).
Cohen, Scott A. et al;
Understanding and Governing Sustainable Tourism Mobility : Psychological and Behavioural Approaches
Taylor and Francis, 2014.
Fennell, David A. , Cooper, Chris;
Sustainable tourism : principles, contexts and practices
Channel View Publications, 2020.
Hall, Colin Michael,1961- , Prayag, Girish, Amore, Alberto;
Tourism and resilience :individual, organisational and destination perspectives
Channel View Publications, 2018.
The list of required readings is included in the class schedule. Additionally, highly recommended readings and other tasks will be distributed weekly via links on the lecture slides. It is essential that students regularly consult both LEARN and the lecture slides for information about readings and other tasks that are necessary to pass the course. In addition to academic sources, extensive use will be made of news articles, case studies, and online videos. Students will also be expected to conduct their own literature searches to identify, understand, critique, and apply relevant materials.There is no prescribed textbook, but the three recommended books above are available online via the library.
Coversheets - Group and Individual
Class RepresentativeA class representative may be asked to volunteer in the first few weeks of class. Any problems with the course can be raised with the class rep. Their email can be found at UCSA http://www.ucsa.org.nz/support/. The class representative will take up any issues raised by class members with the lecturer concerned as they occur.Departmental Academic PoliciesThe Department assumes that you have read this document.You should also read the General Course and Examination RegulationsDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Citations and referencing
Domestic fee $845.00
International fee $3,975.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see
Management, Marketing and Entrepreneurship