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The purpose of this course is to focus on why and how consumers make decisions and behave in certain ways. More specifically, it examines what motivates consumers, what captures their attention, and what retains their loyalty.
This course focuses on why and how consumers make decisions and behave in certain ways. More specifically, it examines what motivates consumers, what captures their attention, and what retains their loyalty. The course also covers socio-cultural influences on consumer behavior.WorkloadActivities HoursLectures 24 hoursClass test 1 2 hoursFinal Exam 2 hoursGroup Assignment 32 hoursClass test + exam preparation 60 hoursLecture preparation 30 hoursTotal 150 hoursAttendance and EngagementAll students are expected to attend all scheduled course sessions, actively engage with course content, actively participate in all course activities, and complete all required tasks by the due dates. THE LECTURES ARE NOT RECORDED.
The objectives of the course are:To gain an understanding of the concepts and theories underlying consumer behaviour.To gain an understanding of how consumers make decisions.To understand the impact of individual influences (motivation, perception, learning, attitudes, lifestyles) on consumer behaviour and decisions.To understand the impact of group, social, and cultural influences on consumer behaviour and decisions.To understand the implications of consumer behaviour for product, promotion, pricing, and distribution strategies.To develop critical thinking and problem-solving skills through collecting relevant information and developing generalized conclusions about the behaviour of consumers.BCom Learning GoalsGoal 1: Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader context of Commerce;Goal 2: Graduates are able to use analytical thinking and problem-solving skills to address specific problems;Goal 3: Graduates can understand issues from a range of ethical, global and multicultural perspectives;Goal 4: Graduates are able to communicate effectively both orally and in written form.
Any 30 points in ACCT, COMS, ECON, INFO, MGMT, MKTG, MSCI, PSYC or SOCI
MGMT204
Girish Prayag
Maja Golf Papez
Girish Prayag (Weeks 1 to 2)Maja Golf Papez (Weeks 3 to 4)Contacting LecturersIf you have any queries about the course content, you may want to contact the lecturers. However, before doing so please check LEARN to see if your query has not already been answered. Office hours will be communicated to you at the beginning of the course. If you need help with the course content or assignment, you can arrange for an appointment by emailing us.
There are three compulsory assessments for MKTG204 that must be completed by the specified dates. It is essential that you plan your time so you can keep up to date with the required tasks for each assessment. They have been very carefully selected to supplement the lecture material. Students will be assessed as follows:(1) Class Test 1 35% (2) Group Assignment (Group Video) 30% (3) Final Exam 35%(1) Class Test 1 (35%) – Tuesday 17th January 2017Class Test 1 will be held in class (9.00am-11.00am) (MCQ + Short answer questions), covering lectures 1,2,3,4 and 5 and book chapters 1,2,3,4,5,6,7 and 8. This is a closed book exam. Prior to the class test, please make sure that you have a look at the online MCQs that will be posted on Learn and review the short answer questions (they will be posted on Learn as well). Please Note: The class test will be undertaken under examination conditions. That is: Only 2B pencils, eraser, pen, student ID card and water bottle will be allowed on the desk during the test. NO books, notes, pencil cases, mobile phones, calculators or dictionaries. (2) Group Assignment (30%) – due by 11pm on Friday 27th January 2017 on LEARNStudents (in groups of 4 to 5 members) will experience, observe, and reflect on a consumption experience of their choice. Students must sign up for a group on LEARN between Thursday 5th and Sunday 8th January. Students not in a group on Monday 9th January, will be randomly assigned to a group by lecturers. All groups must decide on their consumption experience by Sunday 15th January, following procedures explained in class. Groups can decide to submit EITHER a shorter video (5 to 10 minutes long) and text-based supporting document of 1000 words (700 words answering the questions 1-4 and 300 words reflecting on the assignment/teamwork) OR a longer video (15 min to 20 min long) and text-based supporting document of 300 words (reflection on the assignment/teamwork). In both cases, students have to (1) describe the motivation for choosing the experience (2) describe the chosen experience (3) explain why the consumption experience occurs by drawing on any of the theories, models, or concepts encountered on the course and/or in academic literature (i.e. psychological and social aspects), (4) present broader societal, managerial, and/or personal implications of the consumption experience, and (5) reflect on the process of preparing the assignment and what you have learnt from making the video. Requirements concerning the group assignment will be explained in-depth in class on January 5th 2017 (Lecture 2).The assignments have to be submitted on Learn by 11pm Friday 27th January. When submitting, please make sure to submit your assignment as a group (one submission per group) and NOT individually. Please make sure to follow the Group Assignment Instructions and Guide that will be posted on Learn. Lecturers can be contacted for group meetings during the semester. There will be a special meeting organised for the groups who would like to meet with the lecturer to discuss their progress and to ask questions. These meetings will be held on Wednesday 18th January 2017. Late assignments: Assignments received after the deadline will have 10% deducted from the available grade, per day. For example, an assignment that is one day late will lose 10% of the available grade (i.e. a 78% becomes a 68%), 2 days late 20% (i.e. a 78% becomes 58%) etc.(3) Final Exam (35%) – Thursday 2nd February 2017The final exam will consist of MCQ + Short answer questions. More details about what the exam will be provided in class and posted on learn. It will be a closed book exam and will cover lectures (5,7,8,9,10,11) and book chapters (8,9,10,11,14 and 16).
Quester, Pascale G. et al; Consumer behaviour : implications for marketing strategy ; 7th edition; (Make sure to check LEARN regularly for announcements).
MKTG204SU1 Course Outline LEARN
Not all of the textbook material will be covered in lectures, and lectures are not limited to what is covered in the textbook. The student is responsible for supplementing the course material with the corresponding readings from the text (as outlined in the lecture schedule). Outlines of the PowerPoint presentations used in the lectures will be available on Learn (with the possible exception of any guest lectures). Many students find it helpful to print these off prior to the lecture so they can make notes alongside the PowerPoint slides. It is important to note that these handouts DO NOT contain ALL the slides used in each of the lectures. They are intended to complement attendance at the lectures – not to replace it!!IF YOU MISS A CLASS, YOU ARE RESPONSIBLE FOR OBTAINING THE MISSED INFORMATION FROM A CLASSMATE/LECTURER (INCLUDING IMPORTANT ANNOUNCEMENTS THAT MAY NOT NECESSARILY BE POSTED ON LEARN BUT ANNOUNCED IN CLASS)Departmental Academic Policies The Department assumes that you have read this document.You should also read the General Course and Examination RegulationsDishonest PracticeThe University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty. All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.Coversheets - Group and Individual
Domestic fee $775.00
International fee $3,188.00
* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.
For further information see Management, Marketing and Tourism .