MKTG100-15S2 (C) Semester Two 2015

Principles of Marketing

15 points

Details:
Start Date: Monday, 13 July 2015
End Date: Sunday, 15 November 2015
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 24 July 2015
  • Without academic penalty (including no fee refund): Friday, 9 October 2015

Description

This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of contexts and environments.

The foundations of marketing are explored. Lectures and practical exercises introduce students to the marketing concept, marketing environments, marketing strategy, its planning, implementation and control as well as consumer behaviour. The core elements of product, pricing, promotion and distribution are addressed.

Relationship to other courses
This course is a prerequisite for all stage two marketing courses and any advanced study in marketing.

Workload
24 (12x2) hours of in class lectures
24 (12x2) hours of lecture preparation
50 hours of Test preparation
2 hours of Test writing
50 hours of Exam preparation
3 hours of Exam writing

Learning Outcomes

  • At the completion of the course, successful students should be able to:
  • Understand and explain the four components of the marketing mix.
  • Recognise the role of marketing in the strategic planning process of a firm.
  • Link the marketing mix elements to a firm’s marketing strategy.
  • Apply marketing concepts to specific business cases and situations.

    BCom Learning Goals
    Goal 1: Graduates can demonstrate advanced knowledge of their selected subject
    major, informed by the broader context of Commerce;
    Goal 2: Graduates are able to use analytical thinking and problem-solving skills to
    address specific problems;
    Goal 3: Graduates can understand issues from a range of ethical, global and
    multicultural perspectives;
    Goal 4: Graduates are able to communicate effectively both orally and in written
    form.

    Learning Goal  Assessed with:
    All learning goals are assessed in term tests and final exam.

Restrictions

MGMT102

Equivalent Courses

MGMT102

Timetable Note

No tutorials.

Course Coordinator / Lecturer

Ekant Veer

Lecturer

Lucie Ozanne

Assessment

Assessment Due Date Percentage  Description
Test 1 10 Aug 2015 25% Test 1
Test 2 30 Sep 2015 25% Test 2
Final Examination 50% Final Examination


Assessment in this course is designed to measure the extent to which a student is able to recognise and apply marketing concepts. It is also intended to reward those who:
• Consistently do the readings and other assignments on schedule,
• Regularly attend lectures.

Weightings and descriptions of the various pieces of assessment are as follows:
Term Tests 1 & 2 2x 25% (50% total)
Term tests will be two hours long (closed book) and cover the concepts discussed in class. The material for the Term Tests will focus on material from specific lectures, as described in class. The Term Tests will be composed of multiple choice and short essay questions.

Final Exam 50%
The final exam will be three hours long (closed book), and will require students to demonstrate their knowledge of the concepts discussed in class. The final exam covers material covered in all lectures during the semester.

Grading
All marks will be scaled in line with University of Canterbury regulations. You should not regard 50% as a pass mark.

Textbooks / Resources

Required Texts

Solomon, Michael R; Marketing : real people, real choices ; 2nd ed; Pearson, 2012.

Notes

Departmental Academic Policies
The Department assumes that you have read this document.

You should also read the General Course and Examination Regulations

Dishonest Practice
The University of Canterbury considers cheating and plagiarism to be serious acts of dishonesty.  All assessed work must be your own individual work unless specifically stated otherwise in the assessment guidelines. Material quoted from any other source must be clearly acknowledged. You must not copy the work of another person (student or published work) in any assessment including examinations, tests and assignments. Any person, who is found to have copied someone else's work, or to have allowed their work to be copied, will receive a fail grade for that piece of assessment and may face disciplinary action which may lead to a fine, community service or exclusion from the university.

IMPORTANT: Where there are concerns regarding the authorship of written course work, a student can be required to provide a formal, oral explanation of the content of their work.

Coversheets - Group and Individual

Indicative Fees

Domestic fee $737.00

International fee $3,125.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

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