MGMT617-11S2 (C) Semester Two 2011

Advanced Communication Management

15 points

Details:
Start Date: Monday, 11 July 2011
End Date: Sunday, 13 November 2011
Withdrawal Dates
Last Day to withdraw from this course:
  • Without financial penalty (full fee refund): Friday, 22 July 2011
  • Without academic penalty (including no fee refund): Friday, 7 October 2011

Description

The effective management of communication is central to the success of all enterprises regardless of whether they are commercial enterprises or not-for-profit. This course examines what is known about communication management using examples from marketing, public relations, politics, journalism, mass, organisational and interpersonal communication.

Learning Outcomes

Identify and justify a set of guiding tenets for effective communication management that demonstrates an understanding of key theories from organisational communication, PR, mass communication, marketing, politics and journalism.

Prerequisites

Subject to approval of the Head of Department

Restrictions

MGMT475

Equivalent Courses

MGMT475

Timetable Note

Lectures will be held on Thursdays 1:00 - 3:00 pm in Modern Languages 517

Course Coordinator / Lecturer

Colleen Mills

Assessment

Assessment Due Date Percentage  Description
Assessment Theoretical Paper 40% Assessment Theoretical Paper
Case Study 40% Case Study
Presentation 20% Presentation

Textbooks / Resources

Required Texts

Crossman, Joanna. , Bordia, Sarbari., Mills, Colleen; Business communication : for the global age ; 1st ed; McGraw-Hill, 2010 (This course has the same textbook as MGMT330).

Case material will be distributed in class.

Indicative Fees

Domestic fee $753.00

* All fees are inclusive of NZ GST or any equivalent overseas tax, and do not include any programme level discount or additional course-related expenses.

For further information see Management, Marketing and Tourism .

All MGMT617 Occurrences

  • MGMT617-11S2 (C) Semester Two 2011
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